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European Commission...
Good news today as the White House supports efforts for internet providers to implement a “do not track standard”– just as we have been doing here in the EU.
“Do not track” is a valuable safeguard when you’re browsing online. Tracking online can bring benefits for users – meaning for example you can benefit from tailored online offerings.
But the important thing is to let the user decide: to put the user in control, in a fair and transparent way. A “do not track” standard will help do this.
