Your new post is loading...
Curated by Beth Kanter
This is a book review of Return on Influence by Mark Schaefer http://bit.ly/return-influence that was published in February, 2012. The book's purpose is to help you understand how you measure up on the social web and what your KLOUT score means to your career or your business.
This summary talks about the notion of "personal power" on the social web, but cautions that the definition is elistist. The highlights point out some of the problems with being obsessed with your "Klout" score.
For example, that the Twitter account, "Common Squirrel" which is a spammy account that tweets stuff like 'jump jump jump" and is a fake account has a higher Klout score than real peoiple who engage.
The summary also talks about the perks of having a high Klout score,and offers some tips for increasing.
All in all, the score is one way to measure influence, but has it problems.
Full article is at Social Media Examiner
Does your Klout Score determine your value?
http://www.socialmediaexaminer.com/does-your-klout-score-determine-your-value/
