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The other day, I was meeting with an associate who was relaying to me his frustration with influencer marketing: "Tara, influencer marketing just doesn't work. I made a deal with the most influenti...
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Scooped by Beth Kanter |
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But I *am* a fan of building out relationships in active networks – which can be entered by building relationships with influential types that operate within that network. It’s a longer term, more intensive task, but it pays off big time. You just need to follow relationship protocol and slowly climb the Social Engagement Ladder: