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Want to get more engagement on Twitter? Did you know Twitter has a tool to help you analyze your tweets? Knowing which tweets have generated strong engagement in the past helps you craft better tweets. In this article I'll explain how to analyze your tweets' performance to improve your Twitter marketing. #1: Gather Twitter Activity You… 
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Every business owner knows it. Without a deep knowledge of your audience, you cannot create products that sell. That's why a tool like LeadSift Fingerprint matters.
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The discussions that form around products and organizations are very different from those born in professional groups or around customer service accounts. Here's how.
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Social media currency that can be exchanged for actual products
Beth Kanter's insight:
Dane Atkinson has crunched those numbers. He's CEO of SumAll, a New York startup that does marketing analytics. They looked at data from about 30,000 companies. SumAll connected tweets to web traffic and sales. They found that each time a customer tweets, it brings a company a pretty significant sales boost. "From our math," Atkinson says, "it was about twenty bucks." That's twenty bucks extra sales, on average, every time a customer mentions a company on social media. "A customer that's tweeting on your behalf,” Atkinson explains, “creates more capital value for you, for sure. So you always want to find ways to get your communities to promote your product." The trick is to get as many social media users as possible to mention your company.
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This deck is about how Simplify360 can make a community manager's life more easier by providing meaningful insights from the twitter activity. It will provide e
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Check out this article to discover 10 of the most powerful Twitter analytics and visualization tools so you can analyse and visualize your Twitter network!
Beth Kanter's insight:
Blog post with descriptions and screen captures of Twitter Analytics and Visualizaiton tools - After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network. Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.
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Robin Good: One of the most effective and popular methods to stay abreast of a topic area or to discover new stories about an issue is the use "hashtags" for Twitter seaches. Here is a bunch of tools that make it easy for you to monitor and search, one or multiple Twitter hashtags on your preferred topics. Useful. Resourceful. 7/10 Tools list: http://www.searchenginepeople.com/blog/best-tools-to-summarize-twitter-hashtags.html Via Robin Good
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Are you looking for new ways to measure success on Twitter? Get access to Twitter Analytics and find the data you need to track your campaign success.
Beth Kanter's insight:
Do you use Twitter’s built-in analytics tool? Are you looking for new ways to measure success on Twitter? Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t. In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
donhornsby's curator insight,
August 5, 2014 8:00 AM
Like Facebook and LinkedIn, Twitter’s analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with Advertiser status can access Twitter analytics data.
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People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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SocialRank enables a company to identify which members of its social media audience are most useful to its business.
Beth Kanter's insight:
SocialRank "tells you one really simple thing: not what your followers are talking about on Twitter, but who they are," Taub says.
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Beth Kanter's insight:
Detailed description of how simply measured measures Twitter engagement
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Free Twitter analytics: This is a comprehensive guide to the best free twitter analytic tools that are available. Check it out now.
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Competitor analysis is an excellent way for businesses to map out their fledgling social strategy or give existing social channels a shot in the arm.
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Curated by Beth Kanter I'm a fan of buffapp, especially to schedule my tweets. They've now added analytics to their features. The Twitter analytics include: All clicks, retweets, mentions, reach and favorites that you will receive. http://blog.bufferapp.com/twitter-facebook-linkedin-analytics But metrics alone won't due any good unless you make sense of the data and create actionable insights. Too often we skip this part, going right to the tips (which are great and useful) but if you combine best practices with measurement you'll get even better results. Here's an example. Using this article as a jumping off point, "The Five Tweets That Nonprofits Tweet That Get Retweeted The Most:
However, at least 10 times a day I go to my “Home” view and scan through hundreds of tweets hoping to find new nonprofits to retweet or list, but the honest truth is that the majority of tweets (from those 120,000+ nonprofits) in my “Home” view are un-retweetable. They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags. These are the characteristics of tweets that I know my followers have no interest in seeing me retweet. I know because I study which tweets get retweeted – and which don’t. Here they are: 1) Powerful stats that speak to your mission and programs 3) Well-formatted, easy to read factual tweets. 4) Position statements spoken with clarity and conviction. 5) Tweets that tap into the #BreakingNews cycle So before you go wild .. think about how you might test some of these assumptions with your audience to see if they reasonate. Perhaps as you are composing your brand tweets for the week, you can identify types and compare to others. See if it works with you and rinse and repeat.
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From
prezi
Turn tweets into action by looking at Analytics and making data actionable.
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Step-by-steps for analyzing your Twitter stream using Twitter analytics.