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Rescooped by Tommy Landry from Public Relations & Social Marketing Insight
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How Is Dark Social Affecting Your Brand?

How Is Dark Social Affecting Your Brand? | Social Media | Scoop.it
From www.convinceandconvert.com - May 26, 2017 5:35 PM

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it?


Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. According to a recent estimate, 16 percent of the world’s population is using Whatsapp.


The marketing potential is endless. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private.


There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand. The question is: How big is that impact, and how are brands supposed to measure it?...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 25, 2017 9:47 AM

You may not be attributing your traffic to the right source. Learn what dark social is, how it's affecting your brand, and how you can measure it.
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Rescooped by Tommy Landry from Public Relations & Social Marketing Insight
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48 Million Twitter Accounts Exposed as Bots

48 Million Twitter Accounts Exposed as Bots | Social Media | Scoop.it
From www.dmnews.com - March 16, 2017 11:26 AM

Data has never been more important to marketers, which is why it is always all the more alarming when it's suggested that a platform is delivering false analytics.


Approximately 15% of Twitter accounts — some 48 million — are bots rather than people, according to new research from the University of Southern California and Indiana University.
While the research is troubling news for Twitter, which has struggled to elevate its user base in the face of growing competition; it is perhaps more frustrating for marketers who trusted the engagement data.


The report elaborates on the percentage of bots, by stating that complex bots could have shown up as humans in their model, "making even the 15% figure a conservative estimate."


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Jeff Domansky's curator insight, March 15, 2017 6:25 PM

This is a distressing report on Twitter traffic suggesting an estimated 48 million or more or 15% of Twitter accounts are bots.
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Rescooped by Tommy Landry from Public Relations & Social Marketing Insight
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10 Social-Media Marketing Strategies for Companies

10 Social-Media Marketing Strategies for Companies | Social Media | Scoop.it
From www.entrepreneur.com - May 3, 2017 2:21 PM

Social media is crucial to the success of any company's digital marketing strategy.


Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience.


To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand....


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Jeff Domansky's curator insight, May 2, 2017 10:54 AM

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Murray Newlands shows how.
donhornsby's curator insight, May 2, 2017 11:34 AM
Businesses worldwide are slowly becoming more preoccupied with gathering customers on their social media platforms rather than their websites. By following the 10 strategies outlined above, you'll not only set yourself up to compete with well-established brands but also create a social media plan that will withstand the test of time.
 
Natalia Arangoh's curator insight, May 3, 2017 9:03 PM
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