Social Media Content Curation

Time to talk about social business planning again.

If your company wants to learn to fly and integrate a social "layer" into everything you do here are a few thoughts as you plot your own roadmap:
1 - Crawling: People, Process, Procedure.
2 - Walking: Managing Your Properties.
3 - Running: Ecosystem Engagement At Scale.
4 - Flying: Social Innovation & Organizational Integration.

Vayable is an online marketplace where people can discover, buy and sell unique travel experiences, including tours, activities and extended trips.

Like an Airbnb for travel experiences, secondary market place Vayable launches today to offer travelers the opportunity to buy experiences in exotic locales all over the world, from Rome to Rio as the well worn cliche goes.

The key difference between Vayable and that other “Airbnb for experiences” Skyara is that Vayable is targeting travelers specifically, especially those who are tired of the relative banality of activity offerings from travel sites like Orbitz and Expedia.

How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.

To illustrate this concept, I’m going to use a fictitious brand along with real social media research.

NEW YORK, United States — The history of the internet is a story of two counter-balancing forces: the explosive growth of information and the rise of new systems that help us sift and make sense of this information. Back in the early 1990s, human editors at companies like Yahoo! compiled curated lists and directories of useful information. As the rising volume of information overwhelmed these human filters, hand-curation gave way to algorithmic search à la Google. But today, as consumers become their own media outlets, producing staggering amounts of user-generated content every day, and savvy marketers reverse-engineer Google’s algorithm to game the search results, separating signal from noise is once again becoming difficult.

“Search results in many categories are now honey pots embedded in ruined landscapes — traps for the unwary,” wrote investor, writer and entrepreneur Paul Kedroksy. As a result, we’re seeing a shift back towards human filtering and hand-curation. But this time around, instead of professional editors — who could never hope to sift through the quantities of content the world currently creates — it’s consumers themselves who are doing the curating.

Social media has forced presentations to become an interactive conversation.

Presenters who embrace audience participation are connecting their audiences to their ideas in a more meaningful way. Using social media as a connection tool goes beyond just looking at the twitter feed to assess if you were boring or not.

There are six ways to utilize social media while planning your presentation that will ensure an authentic connection and relevant conversation occur.

Audi's Facebook Page got more engagement than Pages for Justin Bieber and Lady Gaga, according to a new study by Visibli.

I’m a fan of passion. I’m a fan of people who humanize business, and Gary is that 100%. No matter what, Gary is human, and so, I’m a fan. Thank you, Gary.