Social Media Content Curation

Content curation is such a hot topic these days – I included it in my Five Social Media Trends for 2011 and many others did too. It’s in every single conversation I have with new clients, and it seems to take up a lot of headspace for current clients as well. And I find myself trading curation tools, techniques and ideas with my social media colleagues all the time. So as a followup to my earlier post on the topic, which was primarily focused on content curation for Twitter, here is my latest thinking on how brands can curate content to enhance their social media streams, broaden their reach, and generate community engagement.