Social Media Content Curation

As the number of information sources grows and become decentralized, here are four ways it helps news organizations and their communities:

1. Better information for the community and someone looking out for their interests to highlight the best.

2. Better journalism because the links to other sources can be put in context and explanations added.

3. More potential traffic and time on site for the news organization, which delivers more value to advertisers or sponsors. (More time on site would derive from having more links to engage readers, not from any assumption that the main site would publish more than teasers.

4. More exposure for smaller sites and other sources of information, who can potentially be part of a network that delivers more value to advertisers and users alike.

Event industry suppliers—general service contractors, sales and marketing firms, and exhibit designers—are stepping out of their comfort zones to take advantage of the innovation that is sweeping over the industry. What might look like a desperate move by some companies to hitch their wagons to a star or an attempt to make up for the shortcomings of a flat industry is actually a smart business decision. A clear precedent for the trend comes from social media and the growing practice of content curation.