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Jeff Bullas For The Win 
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There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
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In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
Via Antonino Militello, Jack Varnell
Martin (Marty) Smith's insight:
Just got a great tweet from Jack Varnell:
9Dotstrategies's curator insight,
February 27, 2014 10:12 PM
Search Engine Optimization: SEO New Rules (Infographic) #seo #new #rules 
Go Viral Exposure's curator insight,
March 3, 2014 9:54 AM
Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!
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Martin (Marty) Smith's insight:
Wow, never would have thought of this tip for how to use YouTube for local SEO. YouTube can be such a roach motel (visitors go in but they don't come out). This tip might help you get some local listings out of the YouTube motel.
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What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Martin (Marty) Smith's insight:
Content Curation = Most Important IM Tactic
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Learn how you can capitalize on Bing's announcement that it will now include pins from Pinterest in image searches.
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The world of Search Engine Optimization (SEO) is constantly changing and with the rise of social media, the field has changed even more. With this in mind, here is an infographic that compares Old SEO and New SEO with social media in mind and gives tips for sustainable and algorithm-proof SEO methods that work in 2013. Via Lauren Moss, Alessandro Rea
Martin (Marty) Smith's insight:
GREAT way to think about and monitor social media, content marketing And SEO.
Erick Hostachy's comment,
July 29, 2013 11:54 AM
Le SEO n'en finit pas d'évoluer. cette infographie de Positionly explique clairement le nouveau rôle des réseaux sociaux dans l'optimisation du référencement naturel et, surtout, dans l'atteinte d'objectifs qui étaient auparavant dévolus entièrement au SEO.
Ali Anani's curator insight,
July 30, 2013 12:53 AM
Great work and I like the idea of organic traffic.
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What is the best type of action in order to maximise your Page Reach? Facebook assigns different weight to different actions based on user behaviour. (#Facebook: Likes vs. Shares vs.
Martin (Marty) Smith's insight:
Great post on what brings the HEAT from Facebook. Adjust your FMarketing accordingly. BTW, helps SEO too.
Ally Greer's curator insight,
May 6, 2013 11:09 PM
According to this post: 1 Facebook comment = 7 likes 1 Facebook share = 2 comments, 14 likes. I'm not sure where these numbers come from, but there is a compelling case for the fact that comments and shares are much more valuable than likes. When it comes down to it, always go for the shares. This means that your audience found your content worth of sharing with their audience.
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Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links. This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media. Read More: http://socialmediatoday.com/agreen1019/1328926/future-seo-social-graph-search-google-plus Via Antonino Militello
Martin (Marty) Smith's insight:
Social Dominance & New SEO This is especially true in the case of "social search" or Facebook's new "graph search" that moves technical SEO to the backseat as social search drives the car. Because when you are in a car looking for pizza you don't care about technical SEO. You care about what tastes good :).
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Google Authorship and Author Rank:Learn how to verify Google authorship and its importance in SEO.
Martin (Marty) Smith's insight:
Worth going into the authorship breach one more time. I had another piece stolen lock stock and barrel yesterday. Authorship and its protections can't come soon enough.
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Martin (Marty) Smith's insight:
SMM The New SEO * Disrupt with ideas and campaigns. * LISTEN some more. * Tie metrics in to connect top and bottom of conversion funnel. * Create great content people want to share. * Create great content people want to advocate. Since social media provides the fastest feedback loop on what content is creating engagement it is the new SEO. Think about it. What was really important about SEO? If this post gets good to you, there is an additional riff on Google Plus here: https://plus.google.com/u/0/102639884404823294558/posts/dXrf1Vtazgp
Guillaume Decugis's comment,
January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
Pallab Kakoti's curator insight,
April 6, 2014 2:26 AM
A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.
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Blog post at SeoCustomer : Social networking has become an essential marketing process for almost all varieties of businesses.
Martin (Marty) Smith's insight:
Good Facebook SEO tips here. Few realize thier Facebook page will gain PageRank.Type Page Rank Checker and you will find a tool to check your Facebook page's rank. Once the page has rank make sure you send it to helpful places (i.e. sites you own).
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Most Read As Sign of the Times Funny how what your readers read teaches two things. First your "most read" or viewed posts share what is happening in the world. Curagami's Top 5 Most Read posts in 2016 are about SEO, marketing, hacking and branding.
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From
list
Haiku Deck Analysis
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Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
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If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
Pallab Kakoti's curator insight,
March 19, 2014 5:07 AM
Content curation for any website, be it a brand, product, agency or a local business is about the content offered to the audiences. The key to better click through is fundamentally by writing content for the right audience and not for robots or search engine algorithms. Quality content optimizes user intent for interest to engage with the information displayed on a website powered with social sharing tools that personifies content curation dynamics.
Good content is delivered with good research. It is crucial to offer your perspective & opinion about other related contents similar to your business discussed on your case studies, blogs & social updates. Cite the original source of any content published on your website and ensure that you add your feeds to Google blog search index. Content curation must make room for hashtag mentions so that posting them on Google+ & other social media channels that support #hashtags will optimize content visibility and group the conversation for like-minded individuals.
Some crucial content curation tools that leverage content strategy for SEO & social media goals include:
Kippt.com, urli.st, bitly.com – Link Curation List.ly, Bagtheweb.com – List Curation Floost.com, Sulia.com – Social Interest Minus.com, Keeeb.com, Pinterest.com – Social Pinboard Storify.com, Bundlr.com – Content Curation
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Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are. Via Rami Kantari, massimo facchinetti, malek
Martin (Marty) Smith's insight:
Why Klout Matters
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This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.
Solid and wide ranging atticle about how to optimize content and the social signals that support it. We know social signals are critical to SEO. We also know not all contnet is equal in its ability to engage social signals. This post provides ways to make sure your SMM is in line with your SEO (always a good thing).
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Social Media Is SEO's Sister
You MUST have a solid working relationship between your social media marketing and SEO. The two are members of the same family. They share common blood and needs for LOVE and support. Here are five #SMM mistakes to avoid.
5 Social Media Marketing SEO Mistakes To Avoid
1. No Google Author Tags.
2. No Facebook Graph Search tags.
3. Digital assets aren't social enough.
4. Using Social Share Buttons Wrong.
5. Not including social share counts.
#1 and 2 are about making sure your Internet marketing is ready for what's next. Of these two, if you can only do one, make sure you are using Google author tags. There is some debate about if Facebook graph search is going to make it (it is a lot of work for little return at the moment, but still hedge your bet).
#3 may be the mistake with the biggest consequence. You are only as good as your LIKES, SHARES and LINKS, so make it easy to do all three. Ask for Likes, Shares and Links and equip your visitors with the right social widgets so sharing is a matter of clicks and very little work.
This post is not about how to optimize your social shares since such a post would be lengthy, but let's just say make sure you are sharing what you want to get the juice (page or content or YOU), you are using a common widget used by other sites (or widgets from the social net APIs) and your ASK (to share, link and like) is ubiquitous.
Not including your social share counts is crazy. Maybe you should wait until you have a handful of counts, but the sooner you have counts in an easy to find location the more likes, shares and links you will get. Techcrunch is my favorite way to summarize social shares (the closest thing to a true REACH single number I've seen).
Your social shares don't have to be as elaborate as TechCrunch, but they must be present or you are robbing your website of one of its more powerful viral weapons - sharing the hand and presence of the sentient mob.
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Great infographic on the "inside baseball" aspect of content marketing from a SEO's perspective.
Excellent Infographic and perspective on content marketing here from a knowledgeable SEO.
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Even if are you including social media in your monthly dashboards, if you are using standard Google Analytics Source/Medium data, it's going to undercount your social media presence.
Be Careful and Model SMM
A truth we've known for some time revealed, exposed and shameful. Attribution, even before social media marketing, was a difficult. Now, post SMM, it is almost impossible. I will never forget our CFO instructing me to kill our "non converting' keywords in PPC.
I nodded, said sure and then didn't. It was going to be too hard to explain my "tooth" theory (lol). When a system is running and making money online, as ours was, any attempt to do something as dramatic as shut off "non-converting keywords" is sure to introduce a wobble.
Wobbles usually translate into making LESS money, so I nodded and assured him I would and then didn't. I no longer work for this very difficult employer, but the knee jerk, "Kill it Now" attitude still exists despite its wrecking ball pain and no real benefit.
The bottom line from this extensive study is you must model your social and be generous to attribution all the way along the conversion funnel or you cut off nose to spite face. There are tools such as Argyle Social that can help right this wrong, but most importantly don't let your cost cutting C level kill the Goose laying those golden eggs. Nod and say you will and then DON'T (lol).
TIME is part of Google's algorithm and should be part of your Internet marketing too.
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Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing.
The Longer I'm An Internet Marketer...
The longer I'm in this strange business of creating connection online the more I see the need for a tapestry approach. Internet marketing is a giant loom and we are weavers.
Our looms are in service of our organic but somewhat immutable things such as:
* Company Values.
* Unique Value Propositions.
* Expression of who we (company, brand or product) are.
I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed.
If we take a zero sum Internet marketing approach and move core (and working) strategies OUT in favor of the new shinny-dancing thing we lose. If we apply existing ROI standards to THE NEW we lose.
Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things.
Internet marketers can't afford a zero sum approach. They must life in the land of AND keeping core and working strategies as they test and incorporate new. Think of all the value you've created after thousands of email tests.
You know what kind of hero image, headline and call to actions work for your business vertical. NEVER give up such treasure to the new shinny-dancing thing since to do so is crazy and goofystupid. Instead set aside time and budget to test THE NEW even as you continue to trim the old because that is just what weavers do.
Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice.
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![How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/JXopndFYvMs9XkpSX6Msajl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR".
If I had a $100,000 marketing budget here is how I would spend it:
* $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).
* $20,000 on content marketing and curation.
* $10,000 Facebook / SMM campaign (to build the list).
* $10,000 SEO to tighten the ropes a tad.
* $10,000 Mobile (to figure it the Heck out).
* $10,000 On some crazy contest, game or new product (expect to lose this).
Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces.
Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.
PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there.
I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.
The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella).
BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).
What about you? How would you spend $100K in online marketing money?
We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies
![Improve Your Local SEO With YouTube [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/v5iIw4ibIcOUpDC-OuQcUjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Agree with all 11 of Jeff's SEO Mythbusting.