Social Marketing Revolution

Ello No Worries
Here is what I just posted on GPlus about Ello worrying about becoming the Walmart of social if they allow selling:

1. Setting up authorize.net gateways isn't easy.
2. Getting PCI compliance from banks and credit cards isn't easy.
3. NO ONE has shown how a social feed can be successfully monetized.

So to the team at Ello I would say imagine you are about to take a trip around the world. You are at the foot of your driveway and "becoming the Walmart of social" is a world away :). M

PS. If Ello allows selling what does that do to their "no ads" positioning?  

Maybe the first thing to worry about is scaling their social network to a point where it is beloved and used by us INSTEAD of Facebook or Twitter then worrying about becoming the Walmart of social may make some sense. 

In my mind this is another social net whose invitation only beta has all but killed it.  So worry less, do more is my advice. 

Marty Note
The Bad and Ugly shared convincingly in this infographic speaks more to OUR (i.e. business) continued ignorance that problems inherent in WHAT IS HAPPENING. Business is social, get used to it.

But there's a problem.

The problem, as is true in any transition time, is the OLD ain't fully dead yet. At some point, possibly soon, those "social media deniers" in the C suite are going to be dead (one way or the other lol).

Don't have to look far for convincing evidence. Look around in any public space and you will see people with head down keying the secret social STUFF of our lives. One would think the ubiquity of smart phones would convince the C suite to wake up.

Not so much apparently.

The C Suite isn't connecting the dots:

Smart Phone = social media. Social Media = traffic. Traffic = Money.

Read Ian McCarthy on why the Selfie Gets Bigger to understand why social media laggards will pay a high price to catch back up:
http://www.linkedin.com/pulse/article/20140923131408-1879-gopro-drones-and-making-wearables-social

Meantime enjoy this inforgraphic that says more about US than SMM.

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

5) Cloud Storage Cost Comparisons
https://cloudvertical.com/

Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:
http://forms.aweber.com/form/61/518534561.htm

There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

"Google’s growth is ultimately limited by the population of users and that itself is a predictable number."

Marty Note
We wrote about this last week on G+ (https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz ) with a graph showing Year over Year Google search growth slowing as smartphone and social media adoption goes crazy.