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You wouldn't bring a snow plow to the hot Sahara desert and, likewise, you shouldn't bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of all-encompassing tools for every social media network. They each have their own climates and require different tips and strategies.
Via Plus91
What Do Consumers Think About Social Media? We found it interesting that "being responsive" on social media was the #1 thing consumers rate as a purchase intent influence. This is why we prefer to curate, coach and reward using social media more than push sales or other one-sided agendas.
Social media is a conversation and the more marketers use it to signal their commitment to listening and being responsive the more social media works. Using social media as digital print ads never work and will never work. That said, #2 on the list is making offers, so using social media as part of conversational program where part of that conversation is sharing deals, specials, and offers makes sense. There's a link to the Sprout Research that powered this post and both are worth reading.
Epic Social Media Content Apps Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps. In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone....
Via Jeff Domansky
Customer Journeys As Mckinsey points out in their excellent The Customer Decision Journey post buying moves from the bottom of a "conversion funnel" to the middle. Thanks to social media and friends-of-friends marketing winning customer advocacy trumps all.
This post ClickZ post discusses the importance of influencing what happens in this brave new world of customers, journeys, and conversion.
Oracle Inspired Social Media Infographic Oracle is the first major vendor who seems to really understand social media marketing. You need to read several of their social media marketing white papers.
Thankfully Oracle still only has half the story, but if they've gotten to the 50 yard-line how long until they have it all (social + community. Answer: not long.
So time to get on board the social media bus was yesterday. The time to get on the social + community bus in now. Don't wait for Oracle's paper since we and those who matter you compete with will have moved on by then.
Social Media Darwinism The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big.
The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.
As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.
We may NEVER need water and canned goods...sadly.
Social Media Marketing Tools Team Curagami thought it would be interesting to look across the tools we love to use to see who is helping and how much:
Total Views GPlus: 1.92M Scoop.it Views: 173,000 Haiku Views: 83,464 Twitter: ?
Use Time Twitter: 6 Years Scoop.it Use: 3 Years GPlus: 2 Years Haiku Deck Use: 1 Year
Content Created Scoops: 6,716 Tweets: 17,300 Haiku Decks: 38 Google Plus: 2,000 (estimate)
Following Scoop.it: 34,000 Twitter: 5,355 GPlus: 4,397 Haiku Deck: Doesn't Offer Yet (have talked to them about this)
Caveat If your Apples to Oranges warning light is on we agree. There are so many variables with one of the variables being how each of these tools helps the others so comparison is somewhat moot.
That said here are some random thoughts about each social media / content marketing tool:
Twitter = Frustration Twitter is always 3 steps forward and 2 back. Each day @Scenttrail (http://www.twitter.com/scenttrail) and @Curagaqmi (http://www.twitter.com/curagami )gain and lose followers. Engagement is limited in this kind of "fire hose" marketing and for every 3 followers 2 drop off (I trim with JustUnfollow) despite my generally trying to follow everyone even remotely related who has followed me or us.
When we see Ashton Kutcher has millions of followers and treats what we work at so HARD as a big joke it's frustrating and maddening. I don't think any team can DO WITHOUT the "radio of the web", but its hard to grow a tribe there. Best to use Twitter for what it is good at - informing your tribe about what is happening now.
Scoop.it = Following & Future of Content Marketing Scoop.it's ability to form a tribe is outstanding. The stumble comes when we try to figure out how to communicate with, listen to or curate from our followers. We think our Scoop.it "Magazine" Page: @Martin (Marty) Smith should be MORE IMPORTANT.
Scoop.it has 1M users now. We would love to see more Hero Marketing similar to what Haiku Deck does so well. Where is the Top Scoop.it Curators list? Where are the stats showing the Top Scoops of 2014 on a variety of dimensions (share, links, views)?
Scoop.it is sitting in the catbird seat since content curation is about to be the big win, but we would love a more proactive stance from Team Scoop.it. That said, they've been KIND and GENEROUS adopting me despite tough financial times due to cancer treatments. Like Haiku Deck Scoop.it has a great team and they will figure it out.
Goole Plus We LOVE Google Plus, but losing the charismatic leader Vic Gundotra was a shock. I love hangouts, but they are not enterprise ready full of creaks, pops and cracks when used. Not easy either. GPlus has a LEARNING CURVE.
On the positive side IT'S GOOGLE. I don't know anywhere else where a following of less than 5,000 can generate page views close to 2M. Content on Google gets seen, commented on and that's worth our investment and continued learning.
https://plus.google.com/u/0/+MartinWSmith/posts
Haiku Deck For team Curagami the real revelation is Haiku Deck. We get MORE for LESS with Haiku Deck than any other social media tool (period, full stop). The fact that our decks, even the old sleepy ones, continue to generate new views is amazing.
Haiku Deck's adoption of our favorite online community / Hero Marketing idea is why our 38 decks are slouching toward 100,00 views after only a year and much less ditch digging than our first two years on Scoop.it. We created a Haiku Deck about their creation of online community:
Haiku Deck Model http://shar.es/1H5cUm
Yes, Haiku Deck is being helped by the entire ecosystem especially Scoop.it, but if you have ONE thing you can do create decks and pray.
Because no one can do ONE THING anymore (sadly). What about you? What are your favorite social media tools and why?
Marty Note Solid post by Ted that explains the subterranean traps many marketers fall into when using social media. Rubin points out that some OLD marketing truths still hold water such as:
- You are NOT Your Customer—Do Your Research
- Frequency Isn’t a Bad Thing
- Story is Important
Great tips here about lessons every marketer learned but seem to forget when "social media" is in front of "marketing".
Insight Squared Link is to an interesting InsightSquared study that may answer the wrong question the wrong way. The question, should your sales person keep calling, should be should your sales person call. Calling or "cold calling" prospects in a social / mobile / connected world is a nonstarter.
Eli Pariser's Filter Bubbles explains why (TED Talk link: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ). Pariser explains there is NO WAY you can call me cold and win. Most "prospects" are surrounded by a fortress of content, friends and known and trusted resources.
Warm Is Better Than Cold We don't know what we don't know and we don't care (lol). NO WAY I would suggest a call until your CRM (Customer Relationship Management like SalesForce) system shows and quantifies interest. I would email a prospect relevant information before I would call.
Calling is intimate and presumes a relationship that may not exist yet. I HATE talking on the phone, but I tweet, Scoop and G+ all day long. Interacting with me on any or all of those platforms earns the right to do something I hate (talk to me on the phone). I'm not in the market for enterprise SaaS stuff at the moment, but bet my feelings aren't too far off (since it wasn't all that long ago I managed a large ecommerce website).
Better when your prospects contact you. Contacting you means you are an order of magnitude more likely to "make a sale". Acceptable ways to contact someone cold include:
* Know one of my friends and they suggested contacting me. * Read something I published and want to follow or add to the post. * Responding to one of my requests for help on social media. An example of that last bullet is I'm looking for a place to stay in Columbus, Ohio for several weeks in November. Help with that and I would be glad to listen to a relevant pitch. The most important point is not to be COLD anymore. There is so much information about all of us so easily available build on something shared, known and collaborative.
BUT BE CAREFUL TOO
I'm way to presumptive. I make errors of commission. Each step in a relationship requires time to solidify, improve and strengthen. Hurry = death in a sales call. Leave some openness. Don't worry or hurry and try not to make errors or commission or omission. Easy to write when I am years away from my last "MUST MAKE" sales goal.
The irony of TODAY is to hurry and push will kill you faster than almost anything. To be patient, relevant and invest is the key to long term sales success. Do I miss having quarterly goals hanging over me? Not so much :). M
Ello Manifesto We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.
You are not a product.
Mark Traphagen Mark was on Ello early creating helpful tools as is his way. Mark's Take on Ello
https://plus.google.com/102639884404823294558/posts/ZxRjQkTFPhf
Mark's Free Ello Guide https://www.stonetemple.com/ello-the-complete-guide-to-the-ad-free-social-network/
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
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Art of Social Media Artist Rana Begum wasn't a particular lover of social media nor was she a marketing pro. She had a task and used a tool - Instagram - to help. We'll know we are forever changed when social networks are simple tools we use to accomplish connection and tasks as Rana Begum's art illustrates.
SMM Tips From A Pro Nathan Pirtle, social media/digital marketing specialist and founder of Work With The Coach, is one person who snatched his success from the hands of fate. Pirtle became a hardcore marketer because he wasn’t looking for someone else’s answers, he was looking for his own. These five important tips from his personal strategy can help your brand on social media. Nathan's 9 SMM Tips - Stop Being A Robot
- Provide Real Content
- Follow to Lead
- Engagement = Success
- Build Relationships
And discover four more Nathan Pirtle tips in this Entrepreneur.com post: https://www.entrepreneur.com/article/292414
Feedly Plus Great list of "new to me" digital tools. I'd never heard of "LinkedIn tagging" before. I use Feedly and find it indispensable for content curation and marketing. The others I'll explore and blog about my favorites.
Snapchat For Biz Snapchat is a different gig. Data released today shows Snapchat with more active users than Twitter, so the need for businesses and not-for-profits to figure out how to "snap and chat" is here.
Social Impact Counter Frustrated with not being able to see social following, impact or value over time or across networks we are creating a cool new tool - the Curagmai Social Impact Couinter.
http://www.curagami.com/wonderful-life-social-counter/
That link will explain why we created what may be the first such counter. Soon we will have a quant help us create better math and hope to widgetize the counter to auto-scrape the only universal social network number - Following.
We think knowing your "impact" scores will add new dimensions to personal branding. Hey you work your butt off developing your personal brand wouldn't be cool, helpful and profitable to have a summary of your impact? All things being equal bet hiring managers start looking at social impact HARD before hiring anyone.
If you would like a Social Impact Counter, bet willing to give feeedback and share how you use your counter we want you (lol). We may never charge for the Curagami Social Impact Counter, but the first 100 "testers" will get theirs for free for sure.
email martin(at)Curagami.com or use the form on the post and we will send you a free Social Impact Counter once pepople smarter than us get done with it. Thanks, Marty http://www.curagami.com/wonderful-life-social-counter/
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.
Marty Note Don't be fooled by nattering nabobs of negativity. Social media is changing the world and marketing at its core. Here's why....
Social Media Doubters Begone Created an interesting spontaneous "campaign" for New Years. New Years day is my birthday. It is my father's birthday too. After a great suggestion from @Kelly HungerfordI set up a spontaneous event.
Every Happy Birth generated a $10 donation to Dr. John Byrd's work at the James Cancer Center at Ohio State where I'm being treated for the leukemia my father and I share.
After the event I created a report showing where my 72 Happy Birthdays came from:
33% Came from Social Media Friends (many made here on @Scoop.it). 24% came from work friends. 19% came from Greenwich (where I grew up during a special time) 12% came from Vassar where I graduated i 1980 11% came from Choate where I graduated in 1976
Still think social media doesn't matter? As I noted in the GPlus post, the ONLY thing that can scale in that list is Social Media. I may be able to incrementally increase my alumni networks, but only Social Media can quadruple.
The future is social. Get used to it and realize it changes everything.
Level up your brand by getting social Twenty years ago, GeoCities made its online debut. As one of the world’s first social media communities, GeoCities set the benchmark for future sites like…
Marty Note Agree, half of these tools were new to me and I do this (social media curation and marketing) for a living. Great post. Note: I changed the graphic from the original Scoop since the Sales Force ad wasn't related to the B2C post.
Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience.
Via malek, massimo facchinetti
there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.
Via Kamal Bennani
Marty Note The Bad and Ugly shared convincingly in this infographic speaks more to OUR (i.e. business) continued ignorance that problems inherent in WHAT IS HAPPENING. Business is social, get used to it.
But there's a problem.
The problem, as is true in any transition time, is the OLD ain't fully dead yet. At some point, possibly soon, those "social media deniers" in the C suite are going to be dead (one way or the other lol).
Don't have to look far for convincing evidence. Look around in any public space and you will see people with head down keying the secret social STUFF of our lives. One would think the ubiquity of smart phones would convince the C suite to wake up.
Not so much apparently.
The C Suite isn't connecting the dots:
Smart Phone = social media. Social Media = traffic. Traffic = Money.
Read Ian McCarthy on why the Selfie Gets Bigger to understand why social media laggards will pay a high price to catch back up: http://www.linkedin.com/pulse/article/20140923131408-1879-gopro-drones-and-making-wearables-social
Meantime enjoy this inforgraphic that says more about US than SMM.
Ten Benefits of Social Media Marketing 1. Increased Brand Recognition. 2. Improved brand loyalty. 3. More Opportunities to Convert. 4. Higher conversion rates. 5. Higher Brand Authority. 6. Increased Inbound Traffic. 7. Decreased Marketing Costs 8. Better Search Engine Rankings 9. Richer Customer Experiences. 10. Improved Customer Insights
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