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Scooped by Martin (Marty) Smith
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Why LinkedIn Doesn't Work for Content Marketing

Why LinkedIn Doesn't Work for Content Marketing | Social Marketing Revolution | Scoop.it

Why LinkedIn Doesn't Work for Content Marketing
Having a fascinating conversation with +Cendrine Marrouat about LinkedIn. Linkedin's "edgerank" or whatever they are using to depress how many of my connections see content I post IN LinkedIn is working. 

I created a test between Linkedin and my blog recently posting half on Scenttrail marketing (http://www.scenttrail.com/why-im-not-an-seo/ ) and the other half on LinkedIn (https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ) Scenttrail Marketing, my personal blog I just dusted off, crushed Linkedin confirming what we've been feeling - there is no "there" there for LI and content markeitng. 

Post continues on G+ where there is a there there despite naysayers.l  

Dr. Karen Dietz's comment May 21, 2015 1:20 PM
Wow -- great info Marty. I post my scoops to LinkedIn but don't count on it for much. I get likes from folks already following me. Not sure there's any value there.
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The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith

The Wiki-ization Of Marketing - A Haiku Deck by Martin Smith | Social Marketing Revolution | Scoop.it

As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?

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Cool Tools of the Week by Robin Good

Cool Tools of the Week by Robin Good | Social Marketing Revolution | Scoop.it

Weekly Cool Tools from The Tool Guy
If you've never followed or read Robin Good's tool reviews they are works of art. Robin is the best "tool guy" on the planet. Robin has started sending out a weekly Tools of the Week email. Here are his selections for this week:

1) Mobile Visitors Insta-check
http://mobileratio.com/
 
2) Google Mobile Compatibility Rating
3) Free Live Chat
 
4) Save & Organize
 

5) Cloud Storage Cost Comparisons
https://cloudvertical.com/


Foll @Robin Goodand subscribe to his Tech Tool Roundup (couldn't find the link to encourage subscription, so Robin if you read this ping the link to subscribe and will include).

Sign up for Robin's Newsletter Here:
http://forms.aweber.com/form/61/518534561.htm

Robin Good's comment, March 20, 2015 6:28 PM
Thank you Marty! To sign-up for my newsletter you can send your readers here: http://forms.aweber.com/form/61/518534561.htm
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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | Social Marketing Revolution | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek
Martin (Marty) Smith's insight:

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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