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Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are. Via Rami Kantari, massimo facchinetti, malek 
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![How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/JXopndFYvMs9XkpSX6Msajl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin
Martin (Marty) Smith's insight:
This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". * $20,000 on content marketing and curation. * $10,000 Facebook / SMM campaign (to build the list). * $10,000 SEO to tighten the ropes a tad. * $10,000 Mobile (to figure it the Heck out).
Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces.
PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella). What about you? How would you spend $100K in online marketing money?
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Execs from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true like email, search marketing and site optimization in favor of chasing the Next Big Thing. Via Anthony Burke
Martin (Marty) Smith's insight:
The Longer I'm An Internet Marketer... * Unique Value Propositions. * Expression of who we (company, brand or product) are.
I agree with this article that core to any weaver's online trade are thing like technical SEO, email marketing and conversion optimization. As weavers we live in the land of AND not BUT. If we layer social media marketing and other new shinny dancing ideas and objects into our core we will succeed.
Weaving (or Internet marketing) is a process, a process of testing and incorporating, incorporating and testing. There is a problem. Most of the world functions on a Zero Sum basis. As we bring a new thing on we diminish the old things.
Anthony Burke's curator insight,
January 30, 2013 6:23 AM
Executivess from Kellogg, Nissan and GE think you shouldn't discount the tried-and-true marketing tactics like email, search marketing and site optimisation in favor of chasing the Next Big Thing! Good advice. |
Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it.
Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.
As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.
The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.
But at least we would be having the right argument in the right way (lol). M