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Snapchat and Wickr are tearing up the social marketing playbook.
While it's no news that social media use has become fractured, a new Pew Research Center report shows just how increasingly complex it's become.
About 36 percent of U.S. smart phone owners are using messaging apps like Kik and iMessage, according to Pew. Apps like Snapchat and Wickr, which automatically delete sent messages, claim 17 percent of smartphone owners as users.
"Users now have dozens of options to communicate with others as broadly or narrowly as they like," says Maeve Duggan, lead author of the report, which was based on phone interviews with nearly 2,000 U.S. adults, most of them Internet users.
Via Brian Yanish - MarketingHits.com
