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Scoop.it!
"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.
And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories." 
Agnipravo Sengupta's comment,
July 20, 2014 3:15 AM
Thanks for the great insight, Martin...
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This post was titled "3 People Who Fail At Social Media". I thought these three mistakes were more tactical than personal:
* Let's Create A Facebook Account (and then never use it).
* Let's post some stuff and hope (have to be smarter than that).
* Let's like and comment.
The post makes the correct point that being present and real on social media is the key to winning no matter what kind of person you are.