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Instagram is a channel that many marketers are making mistakes on. It's a channel that provides great opportunity for marketers but don't do this.
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Scooped by Alessandro Rea |
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Can one photo really tell one thousand words? For the right brand with the right story, it definitely can. We’ve seen it time and time again with brands like Oreo going viral from a simple image or memorable ads that showcase a thin line of milk gracing the upper lip of various celebrities. Powerful visuals with a powerful message can stand out.
Visuals have always been an important part of the marketers tool kit. Yet, technology and channels like Facebook and Instagram have transformed visuals from a nice to have to a requirement. The great thing about social media is the ability to have your visuals shared to millions in the matter of seconds.
Outside of Facebook, Instagram is the current leader for photo sharing as it relates to brand storytelling and communications. The great thing about Instagram is that you don’t have to be a world renown photographer to create a successful page.