Former Citigroup CFO Sallie Krawcheck launched her anticipated new startup, a digital investment platform for women called Ellevest, this morning from the TechCrunch Disrupt NY 2016 conference’s stage. Krawcheck is not your typical startup founder, which makes her entry in the investing space particularly interesting. Prior to Ellevest, she was the president of Global Wealth and Investment Management at Bank of America and the CEO of Smith Barney and Sanford Bernstein, in addition to Citigroup.

She also bought Ellevate, a global network with tens of thousands of members that promotes women as business leaders.

However, until now, all we’ve known about Ellevest is that it’s focused on helping women invest, and that the company raised $10 million in Series A funding last fall. Read more: click image or title.

 

 

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Via Marc Kneepkens