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How a Grassroots Movement Convinced Kraft to Drop Artificial Dyes

How a Grassroots Movement Convinced Kraft to Drop Artificial Dyes | Soup for thought | Scoop.it
Kraft Mac & Cheese hit the news earlier this month with a series of marketing
malek's insight:

Consumer pressure encouraged Kraft to replace the artificial dyes. They made incremental promises to do so, but public pressure to honor its promises moved Kraft further and faster than many expected.

Featured Infos's curator insight, March 22, 2016 5:13 PM

Consumer pressure encouraged Kraft to replace the artificial dyes. They made incremental promises to do so, but public pressure to honor its promises moved Kraft further and faster than many expected.

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