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Scooped by Martin (Marty) Smith
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Branding in a Digital Age via @Bynder & @Curagami

Branding in a Digital Age via @Bynder & @Curagami | Startup Revolution | Scoop.it
From www.curagami.com - July 12, 2016 11:12 AM

Branding In A Revolution
How can we market or create markets in the middle of a marketing revolution? The usual suspects are going, going and gone. Can't buy TV and print ads and expect to build a brand these days. 

Marketers recognize they are spending their money in all the wrong places, but habits die hard. This Curagami post shares a favorite David Edelman Harvard Business Review article and mashes David's conclusions with Bynder's new Branding Report. 

Want to know how to brand in a digital age? We share a few of our favorite branding sources, tips and how tos: 

http://www.curagami.com/branding-digital-age/ 

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Rescooped by Martin (Marty) Smith from Digital-News on Scoop.it today
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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Startup Revolution | Scoop.it
From www.linkedin.com - November 22, 2013 1:26 AM
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin
Martin (Marty) Smith's insight:

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




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Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!
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Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places | Startup Revolution | Scoop.it
From hbr.org - April 25, 2014 9:11 PM
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Martin (Marty) Smith's insight:

This great David Edelman article from 2010 stands the test of time especially his discussion of the new much more social post-conversion funnel.

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