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25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami

25 Future of Marketing Predictions via Fast Company Filtered To 5 MONSTER TRENDS by @Curagami | Startup Revolution | Scoop.it
From www.fastcocreate.com - April 27, 2015 1:04 PM

5 Curagami Monster Trends
This is a great Fast Company post, but it is a bit overwhelming. Instead of trying to process 25 ideas all at once and all equally I've carved out 5 of team Curagami's favorite ideas, ideas that are creating a "new marketing" where we becomes US. We didn't include MOBILE since that should be understood by now. Mobile is everything starting NOW.

5 Curagami Monster Marketing Trends:

* Most branded content will come from consumers.
* Real time tracking & use of personas = customized experiences.

* Everything is a "catalyst for conversation".
* Rise of video & video sharing.
* Mashups and clutter filters will RULE.

Champion any 2 of these trends and your company, brand or startup will WIN and WIN BIG. What about you? What 5 trends strike you as MONSTER and must respond to trends?

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Why Every Startup Is A Media Company: Red Bull's Branding Lessons - Curatti

Why Every Startup Is A Media Company: Red Bull's Branding Lessons - Curatti | Startup Revolution | Scoop.it
From curatti.com - April 13, 2014 12:45 PM

This post has blown up on Curatti with a potential audience well over 300,000 thanks to ReTweets and shares. Why? Because Red Bull has cracked the code. The code of how a brand must BE in the world.

Publisher, TV channel and Internet User Generated Content champion Red Bull's branding is an archetype for all.

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Eric de Beauvoir's curator insight, April 13, 2014 5:17 PM

From Tide (1958, old school leader) to Red Bull LEADS as well as following #brand-centric #consumer-centric
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Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution | Scoop.it
From www.socialsamosa.com - September 13, 2013 4:46 PM
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

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Mike Doherty's curator insight, September 14, 2013 8:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.
Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.
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The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde

The New SEO: 3 Pillars of Community: For Startups By A Startup - @CrowdFunde | Startup Revolution | Scoop.it
From www.crowdfunde.com - April 19, 2014 1:14 PM

We are ALL in the community building business now whether we know it or not thanks to Google and the web's slouching toward SOCIAL and MOBILE. This post shares a contentious CrowdFunde meeting where, as my friend Mark Traphagen pointed out, our company was born.

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How Netflix & Amazon Change Content Curation & What That Means For Startups

How Netflix & Amazon Change Content Curation & What That Means For Startups | Startup Revolution | Scoop.it
From www.scenttrail.com - December 28, 2013 2:08 PM

Netflix & Amazon play the online merchandising game differently than their bricks to clicks former print catalog or brick and mortar retailers. The WAY both these brilliant companies approach content creation and curation present opportunities for starts including:

* Create SaaS tools that spin and snip content in similar ways.

* Learn to tag information with new dimensions.

* Once data has new dimensions create merchandising tools.

* Increase the ease and use of predictive modeling online.

* Use cloud based computing to achieve more "server side" power.

* Make decisions in near real time.

* Create crowdfunding systems to relieve financial & operational pressure.

* Create User Generated Content engines such as Netflix's reviews-based "SMART" system. 

The content area is RICH with startup potential. Online merchants and their Software As A Service (SaaS) inbound content marketing cousins must find ways to spin and snip information into more and more powerfully intelligent "buyer assist" systems. 

Startups who find ways to convert DATA into information and information into buying aids have a rich future ahead. The future always converts better and we are about to take an order of magnitude leap in online conversion, engagement and merchandising thanks to a new generation of Netflix-like "merchandising" tools.   

 

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Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom

Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom | Startup Revolution | Scoop.it
From martinmartysmith.com - July 10, 2013 7:12 PM
Why SoundCloud Will ROCK E-commerce . SoundCloud's Social Network for Sounds Do a test with me. Look at the REI tent product page picture above for 3
Martin (Marty) Smith's insight:

SoundCloud's Social Nets for Sounds
As a former Director of Ecommerce SOUND wasn't on my radar. Sound couldn't be on my radar then, I left my ecom job for Martin's Ride To Cure Cancer in the summer of 2010.

There was no way to curate sound three years ago. There is a brilliant way to curate sound now with @SoundCloud. This powerful app will ROCK ecommerce as this post shares.

Take the simple test on the linked post. Look at a REI tent page with and without sound and you tell me which is more appealing. Here's the BIG User Generated Content rub. Open up a "Sound Gallery" and ask customers to share sounds and pictures.

I included an example of Amazon's recent User Generated Content (UGC), "Share Your Images" ask. Amazon is late to the social UGC game with the exception of reviews was they've led. I think their lead in reviews is why Amazon didn't ask for much UGC (after a failed video review attempt).

Ecommerce merchants take note and CURATE sounds into your product pages and use the process of curating sounds as another great UGC ask.

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