Startup Revolution

3 More Reasons
Noticing that the @TedRubin post 3 Reasons Marketers Fail At Social Media (http://sco.lt/7SYjYH ) wanted to weigh in with 3 MORE Reasons We Marketers Fail at Social Media Marketing:

* Not Thinking Mobile First
Breaking old habits is new especially when they only formed YESTERDAY. We started creating websites in 1999. 15 Years is not "yesterday" exactly but it's close in "learning" time. The world is moving faster than our marketing brains can keep up. One clear example of that is how we cling to the boxes, borders and design of websites. Websites are so OVER. Websites are now ways to test what you should put into your mobile marketing - a message we marketers have not received or understood fully yet.

* Talking Not Listening
Listening online is different. Listening on the web means following back, curating THEIR (customers and advocate) content and being open to sharing things that used to be uniquely OURS. Marketers are Type A hard chargers as a group and breaking them of thinking we make our livings communicating not curating is proving TOUGH.

* The Network Is the Computer
Scott McNealy's famous line about NETWORKS being where the action is has never been more true. We marketers like to push balls up hills like Sisyphus. Learning to build community, one of the hardest things I've ever done and I have cancer, is proving a tough transition.

Changing so much so fast is enough to make anyone seasick. You would think since we marketers are in the change business we would be ready, accepting and welcoming (of change). You would be wrong as these 3 More Reasons Marketers Fail At Social Media illustrate.

Good news is we don't give up either :). M

Followed this Scoopit with a post on Marketing's Timeline

Startups & Social Media (Marty Note)
Startups are so widget focused they often forget communication about their widget is just as important as creating the thing itself. Here are 15 "viral" social nets for 2015.

If you are going to spend a fraction of your time creating content and social marketing use the best tools. Several of these social nets are new to me and even though I believe setting out to create viral marketing is a fool's errand some of these "new to me" social nets look interesting.

I agree with the focus on VISUAL MARKETING this list implies too. Why is seeking to create viral marketing a "fool's errand"? Viral marketing HAPPENS. Trying to make viral marketing happen usually REDUCES your chances.

Best way to create viral marketing is to create great MARKETING or marketing that consistently earns more shares, likes and links.One day you will create something that goes BOOM and it will only be half a surprise.

They forgot one of my viral marketing faves - Scoop.it!

I like the linked post's ability to create a list of social nets rated by their viral marketing POTENTIAL:
http://blog.viraltag.com/2014/12/12/best-social-networks-2015/