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Competing With Amazon: Social Pricing via @Curagami

Competing With Amazon: Social Pricing via @Curagami | Startup Revolution | Scoop.it
From www.curagami.com - January 5, 2015 10:13 AM
Amazon is a monster, but SMBs & smaller merchants can compete playing David to Amazon's Goliath. We discuss online marketing tactics to compete with Amazon.
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The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail | Startup Revolution | Scoop.it
From blog.paper.li - October 28, 2014 2:27 PM
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT

How Your Unique Greatness Meets Customer Aspirations To Scale Your Startup - via @AtlanticBT | Startup Revolution | Scoop.it
From www.atlanticbt.com - September 23, 2014 12:18 PM

Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.

UCA is the startups secret weapon. When you are aligned to UCA your startup scales. When your ideas are out of alignment or not communicated well (been there, done that) your startup doesn't scale.

Wrote this piece for Atlantic BT during my tenure as Marketing Director.

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Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde

Could A New Candy Company Disrupt Emperors of Chocolate? A: Yes - via @CrowdFunde | Startup Revolution | Scoop.it
From www.crowdfunde.com - April 23, 2014 7:48 PM

Emperors of Chocolate & New SEO
How would my former employer M&M/Mars or our arch rival Hershey react to the new SEO? Not so great. This is how the door gets opened for "clean slate" brands savvy at social media and who don't have a hundred years of built up animosity.  

Could a new candy company focused on social media and the web survive? Might be a long time before the giants even knew an upstart was around. First company to become the Emperor of online CONTENT wins :). so YES a new candy company could disrupt the space.  

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Importance of DIY Customers

Importance of DIY Customers | Startup Revolution | Scoop.it
From plus.google.com - October 31, 2014 7:11 PM

DIY Customers Are Important
Do-It_Yourself customers may be the most important customers on earth. Here are a few ways DIY customers create benefits for digitial marketers and websites:

* Social Shares on Facebook, Twitter and +Google+.
* Creates #ugc (User Generated Content) or the best content you can't buy.
* Drive links into their content on your site.

We are working on a series of http://www.Curagami.com posts on how to engage and benefit from DIY Customer Marketing. If you have tips, ideas or experiences you think would help please share (martin(at)Curagami.com).

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Burn Down Your Website NOWIST via @Curagami

Burn Down Your Website NOWIST via @Curagami | Startup Revolution | Scoop.it
From www.curagami.com - October 17, 2014 4:35 PM

BURN DOWN YOUR WEBSITE.

Beat the rush. Have courage, light a match, become a NOWIST :). M

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The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes

The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes | Startup Revolution | Scoop.it
From scalablesocialmedia.com - September 10, 2014 3:20 AM

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?


Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.


...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.


And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.





Via Jeff Domansky
Martin (Marty) Smith's insight:

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Jeff Domansky's curator insight, September 10, 2014 2:48 AM

On Pinterest, it's all about the pictures. Here's how to get better results.
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