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Fix Mobile Ecom Change World and Stripe Is Halfway Home

Fix Mobile Ecom Change World and Stripe Is Halfway Home | Startup Revolution | Scoop.it

Stripe Story
Can a couple of 20 somethings change the world? Stripe's answer is a strong affirmative YES. Stripe is fixing the biggest barrier to the social / mobile / connected web. We can't buy stuff on our phones.

Phones are, to use the founders of Stripe's words, "Clunky" (watch that video here:  http://cnnmon.ie/1DxDZMG ). Why is the phone the lynchpin? Stop thinking of your phone as a phone.

Think of your phone as a PORTAL, game console and magic wand. Soon "see a thing, buy a thing" will be taken for granted but only if the Stipers can make mobile payments less "clunky".

I poked around on their site some and would say they are half way down a very interesting road. Why is the phone the lynchpin? Because once payments work on phones they work ANYWHERE.

Once payments work anywhere social commerce becomes a reality and "see a thing, hear a thing, buy a thing" a reality. Extend the logic further and ask, "What is a website?".

If we can wrap "see, click, buy" tech on phones we can do so on Facebook, the Redbox machine and the grocery store. Scan those fritos with your phone and Harris Teeter or Wegmans or Kroger bills your account.

NO CHECKOUT because your PHONE is the checkout. Fix ecom on the phone, change the world.

Martin (Marty) Smith's insight:

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Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom

Sound + Ecommerce Converts Better: Why Startup SoundCloud Will Rock Ecom | Startup Revolution | Scoop.it
Why SoundCloud Will ROCK E-commerce . SoundCloud's Social Network for Sounds Do a test with me. Look at the REI tent product page picture above for 3
Martin (Marty) Smith's insight:

SoundCloud's Social Nets for Sounds
As a former Director of Ecommerce SOUND wasn't on my radar. Sound couldn't be on my radar then, I left my ecom job for Martin's Ride To Cure Cancer in the summer of 2010.

There was no way to curate sound three years ago. There is a brilliant way to curate sound now with @SoundCloud. This powerful app will ROCK ecommerce as this post shares.

Take the simple test on the linked post. Look at a REI tent page with and without sound and you tell me which is more appealing. Here's the BIG User Generated Content rub. Open up a "Sound Gallery" and ask customers to share sounds and pictures.

I included an example of Amazon's recent User Generated Content (UGC), "Share Your Images" ask. Amazon is late to the social UGC game with the exception of reviews was they've led. I think their lead in reviews is why Amazon didn't ask for much UGC (after a failed video review attempt).

Ecommerce merchants take note and CURATE sounds into your product pages and use the process of curating sounds as another great UGC ask.