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Scooped by Martin (Marty) Smith
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People Marketing: How I Learned To Love People - Curagami

People Marketing: How I Learned To Love People - Curagami | Startup Revolution | Scoop.it

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  

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Rescooped by Martin (Marty) Smith from Content Curation World
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Examples of Video curation with Videry

Examples of Video curation with Videry | Startup Revolution | Scoop.it

 

 


Via Robin Good
Martin (Marty) Smith's insight:

This is a cool new tool for "video curation".

Robin Good's curator insight, June 17, 2013 1:14 PM



Videry is a great example of video curation at work.


Videry is a hand-curated collection of over 30 great video clips for web designers.


The beauty and value of this collection, in the context of curation is in the following:


  • The quality of the clips selected

  • A clean, and simple layout - content over looks
    The essence is in the selection made and that's why it needs to stand out.

  • The essential info is upfront - video thumbnails + title + description
    no other distractions.

  • A Pinterest-like simmetrical visual layout that allows easy scanning of the page


Where it could do better:


  • Titles: no personalization for context - titles in the collection are exactly as the originals - the curator here could have improved and contextuaized titles for this collection, while keeping a good reference, visible to everyone, of the original one.

  • Descriptions: these are the original video descriptions. No additions, no opinion, no contextualization. The curator could have written his own descriptions from these in the context of this collection, while leaving the original descriptions as an extra option (since they are all already accessible under the original video location).

  • No visibile authorship for the collection.




P.S.: I think this clean design used in this collection is so effective that I wish there was a service prividing the ability to create curated video collections with such information design elegance.


(Anyone know who is behind Videry.me?)




Free to see.


Check it out now: http://www.videry.me/index.php


Facebook stream: https://www.facebook.com/videry.me 


Google+ stream: https://plus.google.com/106097967197719138860/posts