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Scooped by Martin (Marty) Smith
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Clean Slate Brands & Ultimate Guide To Content Curation (call for help)

Clean Slate Brands & Ultimate Guide To Content Curation (call for help) | Startup Revolution | Scoop.it

Clean Slate Brands
Time doesn't guarantee anything anymore. "Proudly in business for 100 years," sounds great until Uber cleans your clock. http://www.uber.com re-imagined what "cab" means in a mobile / social / reputation time.

I took my first Uber ride in Columbus, Ohio last week and it was EASY. I've also used Columbus Yellow Cab and spoken to the owner. Columbus Yellow Cab provided excellent service minus one important thing - a way to monitor how far my ride is.

Columbus Yellow Cab has an app too, one I will use on my next trip to Columbus this Wednesday, but Uber is a "clean slate" brand with little preconceived notions about owning anything OTHER than the most disruptive technology the cab business has ever seen.

Uber is about to change the very definition of "cab". And Uber isn't alone as this Trendwatching post about Clean Slate Brands shares.

Need Your Help
I'm writing the Ultimate Content Curation Guide For Business and need your help. If you love content curation please share thoughts about:

* How would you define content curation for business?
* Is content curation different for SMBs than big brands? If yes, how?
* How should startups curate content?
* What are your favorite content curation tools.

Send your thoughts on these questions or anything content curation related to martin(at)Curagami.com. Thanks, Marty

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Rescooped by Martin (Marty) Smith from Ecommerce Highlights
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Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take]

Top 10 eCommerce Marketing Trends For 2014 [+ @Scenttrail Take] | Startup Revolution | Scoop.it

In last 15 years, eCommerce marketing has evolved a lot. It's no longer confined to keyword stuffing or PPC. In 2013, website optimization, guest blogging and responsive design was in vogue.


* Mobile optimization: Agree!
* Mobile advertising: Agree!
* Targeting wearable devices: Too Early (talk about more than target in 2014).
* Long-form content: Agree! (stories are about to rule the world).
* Social and search ads: Agree!
* Authorship branding: Agree!
* Omni-channel user experience: Agree!
* Better delivery: Agree!
Local SEO: For some this makes sense.
* Marketing automation: Harder to imagine in Ecom, but open to the idea of it.


Via YDeveloper
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