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When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly 
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Marty Note Startups are so pressed for time they often ignore or make a C priority developing content marketing. That is a huge mistake when it comes time to close a round of funding.
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Why Content Curation Is Coming To B2C Merchants
http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/
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We are emotional people on a spiritual journey. Why is logic the most common approach to online selling? 5 Tips so your digital marketing makes less sense. * Listen More. * Control Less, Collaborate More. * As community forms listen and curate. * Empower your advocates and Sherpas. * MOVEMENTS not campaigns. Startups need to forget the widget and remember we are spiritual beings having a human experience not the other way around.
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SHARE First & Worry About Everything Else Second
Martin (Marty) Smith's comment,
September 10, 2013 6:42 PM
Jimmy, your and the 80 or so other rescoops of this post convince me it will make a good post for @Atlanticbt. Thanks, Marty
Haley Evans's curator insight,
November 14, 2013 11:34 AM
Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another. Business are able to use social media in many different ways to help there company and to expand the company to different publics. By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world. One reason why social media is important for a business is advertising. In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias. Advertisement on social media can be run twenty four hours a day, seven days a week. It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide. When you are reaching consumers worldwide the chances of your company making it big increase significantly. On top of the advertisement being able to reach so many people, it is extremely cost-effective as well. Using cost-effecting is another important reason why social media is so important. It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper. A company can launch a new product on a social media site for free! To add to this by using social media the company is also able to be time efficient. When advertising or simply working to reach target consumers and publics, it is made easy with social media. On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites. These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers. Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.
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Your favorite superhero has the power to save your business too. It's time for the business owners to take lessons from superheroes, and implement them in order to achieve success.
Martin (Marty) Smith's insight:
Love this post about how each Superhero knew their core skills set, weaknesses and played to the one while avoiding the other not unlike Internet marketing and Internet marketers :). M
Winnfin's comment,
August 28, 2013 2:58 AM
Great idea, and good way to get the point across that you should always know your strengths and try to develop your weaker areas.
Agnipravo Sengupta's comment,
August 28, 2013 3:03 AM
Thanks everyone for the encouraging words... I'm glad you all loved my write-up...
Anh VU's curator insight,
August 30, 2013 9:51 AM
The 198x Vietnamese generation (in their early 30s now) grew up with Tsubasa, Teppi, Dragon Balls, Doraemon, TKKG. Mostly about friendship & hardworking spirit than super hero.
Quote from article: "Do you remember spending sleepless nights as a kid, reading your favorite superhero comic books? If you do, then you might also remember that “giving up” is not what the superheroes teach us. Well, no one is going to get a neutron laser or an indestructible shield for sure! However, there are some effective and invaluable lessons every business owner can learn from his favorite superhero, and implement them on the business battlefield."
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We've taken a look at how to add a YouTube subscribe button to your site, and how to customize it to suit your site's style.
Martin (Marty) Smith's insight:
This post explains HOW to add a YouTube button to a website. The reason tis advice is particularly important for #startups is VIDEO is an important marketing medium for any startup. Startups have something NEW and COOL happening frequently. 2. Always THINK about what content should go to THEM vs. YOU.
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Adding Scoopit Magazines
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Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.
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Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right? Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest. ...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process. And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest. Via Jeff Domansky
Jeff Domansky's curator insight,
September 10, 2014 2:48 AM
On Pinterest, it's all about the pictures. Here's how to get better results.
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Content Marketing For Startups * Following Is Currency, So SPEND IT.
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I'm going to side-by-side it for you: with versus without one reaching hashtag.
Martin (Marty) Smith's insight:
Don't let this article's assumptions put you off. If you are a #startup and just getting your feet wet with content curation and content marketing you may run screaming into the night after reading this post - stick with it and you will be a better content marketer for it.
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Created with Haiku Deck, the free presentation app for iPad
Martin (Marty) Smith's insight:
SMBs need to generated ROI for their time and money. This Haiku Deck shares 5 Top Content Marketing Tips for small to medium sized businesses.
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Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends.
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Yeah, every startup I've ever met or worked on should be reading this post. Content marketing and content curation is so much more important than any startup team realizes and as this post proves. The first startup with a Chief Content Officer is something you should invest in.