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The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail

The New E-commerce Must Tell Stories - Paper.li Interview w/ @Scenttrail | Startup Revolution | Scoop.it
Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.
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Startups, Crowdfunding, Content & Curing Cancer Podcast Interview with @Curagami Founder Marty Smith

Startups, Crowdfunding, Content & Curing Cancer Podcast Interview with @Curagami Founder Marty Smith | Startup Revolution | Scoop.it

Martin (Marty) Smith talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Here is what Marty's done since his cancer diagnosis:


* Rode a bicycle across America (Martin's Ride To Cure Cancer).

* Founded CureCancerStarter.org one of first crowdfunding cancer research platforms.

* Founded Curagami, marketing tools to help content marketers and online merchants create community.

* Founded Tech Cures Cancer Fund at UNC Lineberger Cancer Center.

Wide ranging interview with  an entrepreneur and cancer survivor whose life is dedicate to helping and giving back.

Martin (Marty) Smith's insight:

I'm blessed with amazing friends who help, help and hep some more. Marty

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The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes

The Pinterest One Step - Generated Leads By Pinning & Avoid These 7 Costly Mistakes | Startup Revolution | Scoop.it

Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?


Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.


...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into  a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.


And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.





Via Jeff Domansky
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Jeff Domansky's curator insight, September 10, 2014 2:48 AM

On Pinterest, it's all about the pictures. Here's how to get better results.

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Is Not Participating in Social Media a Liability? A: Lawyers Say YES (so should startups)

Is Not Participating in Social Media a Liability? A: Lawyers Say YES (so should startups) | Startup Revolution | Scoop.it

Great Neil Ferree Post meant for Lawyers but equally applicable to startups and any online business (and what business isn't an online business now?). Lawyer capitulation is particularly interesting because lawyers worry about content creation's legal implications more than any other business.

For an "inside baseball" lawyer website like this one to explain the importance of content marketing supported by social shares means the costs of NOT participating are so much greater than the liabilities of creating great content marketing supported by social. If "not joining" the movement is so clear to lawyers the same implicaitons should be clear to all.

I work with many healthcare providers and they should read this post too. Anyone with QUALMS or worries about content marketing and social shares should read this post since it explains the prohibitive costs of NOT joining the content and social marketing party already in progress.

Yes the article is a tad technical, but your takeaway should be if LAWYERS are encouraging other LAWYERS to create and support content the last brick in the dam is in place. Any continued denial, obfuscation or non-acceptance of content and social marketing will be expensive (as in you won't be here much longer).

We can discuss the need to be GREAT later, right now let's simply agree Content Marketing and Social PRESENCE are DEMANDED.


Expanded on these thoughts on GPlus: https://plus.google.com/102639884404823294558/posts/7NzQdWoH7hQ

Simply Social Media's curator insight, November 5, 2013 1:04 PM

The cost of not participating in Social Media will continue to grow over the next 3 - 5 years.  If you are looking to start in #socialmedia we make it incredibly easy at Simply Social Media.  Our packages start at only $495.00 per month.

Neil Ferree's comment, November 5, 2013 1:20 PM
See what I mean Marty? You have a way with words and a rare talent to turn a complex issue into an actionable item. Thanks for the show out too!
Marie-Brigitte Souci's curator insight, November 5, 2013 7:02 PM

Great content. Thank you.