Startup Revolution
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Rescooped by Martin (Marty) Smith from Digital Brand Marketing
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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Startup Revolution | Scoop.it
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.

Via Os Ishmael
Martin (Marty) Smith's insight:

Great @Dr. Karen Dietz share on her favorite topic - storytelling.

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Rescooped by Martin (Marty) Smith from Marketing, Social Media, E-commerce, Mobile, Videogames
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Influence Marketing In 2013 [INFOGRAPHIC]

Influence Marketing In 2013 [INFOGRAPHIC] | Startup Revolution | Scoop.it
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with...

Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes
Martin (Marty) Smith's insight:

Important #infographic for #startups.

Sahil's curator insight, August 12, 2013 8:38 PM

Great infographic highlighting the growing importance of social media in marketing today.

Duncan Robertson's comment, August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Stephen Pitcher's curator insight, April 21, 2014 3:38 AM

This is a amazing! This could be 'the answer', what do you think?

Rescooped by Martin (Marty) Smith from Digital Brand Marketing
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Neuromarketing Anyone Can Do It, But Should You?

Neuromarketing Anyone Can Do It, But Should You? | Startup Revolution | Scoop.it

In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.





Via Os Ishmael
Martin (Marty) Smith's insight:

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





malek's curator insight, October 1, 2014 7:29 AM

When it's all about falling in love with a purpose not a brand.