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Last week I was at the grocery store when my three-year old toddler asked, “Daddy, I want that chocolate ice cream.” I suppose it was more a demand than a question. When I refused to put the chocolate ice cream in our cart, he quickly turned up his volume by about 100 decibels, and made his demand again. The last thing I wanted was to create a scene at the grocery store, so I gave in and placed the ice cream in the cart. He was very persuasive.
If you’re not a toddler, then screaming at the top of your lungs would probably not be very effective. But whether you want to admit it, we persuade people on a daily basis. In fact, we have to persuade people quite often to get what we want. I want you to read this article, so I started out with a relatable anecdote about persuasion to get you hooked. Did it persuade you to continue reading? If you want to upgrade your own persuasion skills, keep reading!...
Via Martin Gysler
