Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
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Technology in Business Today
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Online search could be set to change forever as Google changes the focus of its results from popularity to factual accuracy.A white paper this month outlined the company’s vision for Knowledge Based Trust algorithms which would compare search terms against their 1.6 billion fact Knowledge Vault for accuracy.The Knowledge Vault is a machine-built database of facts – the web-crawling software robots (generally known as bots, or specifically in Google’s case, Googlebots) which Google sends out to i 
Matthew Lee's curator insight,
March 25, 2015 7:57 AM
Although broadly defined, Google's new way of searching based on factual information rather than popularity may be a form of censorship. As the article explains, Google's automated bots will gain complete control over what is deemed factual and remove their current system of ranking by popularity. Popularity certainly has its problems, yet the issues that may be caused from an automated robot mis-reading may have larger issues when Google claims its information is a factual representation of a person or company.
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A SEO study looking into the SEO impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs do effect search engine rankings.
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Inbound marketing is a long-term play, but it's crucial to scaling any modern business. Learn the five pillars of inbound marketing and take our free inbound marketing assessment to evaluate your current gaps.
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SEO or search engine optimisation is
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Do Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 - primary focus on freshness Pos. 4-6 - primary focus on backlinks Pos. 7-10 - primary focus on social signals) Via Brian Yanish - MarketingHits.com
Monica S Mcfeeters's curator insight,
March 30, 2014 8:48 AM
Did you ever wonder how Google ranks it results? Here is some insight into how that happens.
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As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Via Bonnie Burns
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It seems like every time we content marketers look up from writing blog posts and ebooks, Google has changed the game, yet again. Below is a rundown of a few of the changes content marketers fear may be changing the rules forever.
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From
moz
Posted by Aleyda Many companies that wish to market to international audiences make the mistake of simply translating their content and redirecting users, not realizing that their standard messages won't always resonate with other...
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It's called Hummingbird, and they've been using it for months. (Google announces a new search algorithm http://t.co/dGTAGNm4K9)
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The SEO industry is wrought with folklore and SEO myths and there’s a difference between truisms or ethical stances and opinions masquerading as facts.
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From
moz
It may seem insane to many in the industry to speak of discarding
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Here are 5 most important SEO tool for your site for the analyses of your website and to determine the traffic of your site.
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Search engine optimization tools can help you deal with your SEO efforts for your site or online journal. Most of these tools are generally online tools.
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Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
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It can be pretty annoying when you’re browsing the Web on a mobile device, only to find out the site you’re visiting has a terrible layout on your phone.
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SEO Tips for Increasing the Visibily of your Small Business Locally
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As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes in oft-finicky search engines.
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Perhaps you're a small business owner who has already tried some online marketing. Facebook, Twitter, A simple website, Maybe some pay-per-click advertising or even basic search engine optimization.
Kevin Rockwell's curator insight,
December 20, 2013 12:34 PM
Crucial info for small businesses and the efforts to get ranked.
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Thanks to recent Google changes, search engine optimization isn't nearly as powerful as it used to be. But that's OK--there's a better way.
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Google's latest algorithm update 'Hummingbird' brings on a whole new approach to keyword optimization.
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Google announced Thursday that it has updated its search algorithm. The update is called Hummingbird and it has changed how Google will return search results. What the changes mean. According to Se...
martha ruotolo's curator insight,
October 1, 2013 10:10 AM
i personaly think that they new way it looks is really not all that good
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SEO or search engine optimisation is
Training in Business's curator insight,
August 11, 2013 11:50 AM
10 great SEO Tools to help boost your Online Business Profile
#business #training #seo http://goo.gl/BRqvr0
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Murthy Nukala is CEO and founder of Adchemy.
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In the wake of a fourth Penguin installment, utilizing new “Penguin 2.0” technology, around 2.3% of all English search queries will have been affected. The
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