Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
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Technology in Business Today
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It can be pretty annoying when you’re browsing the Web on a mobile device, only to find out the site you’re visiting has a terrible layout on your phone. 
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SEO or search engine optimisation is
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Ever wondered, what is social proof? Why social signals matter? And how it can impact your site's search ranking? Well, social signal referred to the positive influence created when someone finds out that others are doing something.
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From
moz
Posted by Kristina Kledzik
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It seems like every time we content marketers look up from writing blog posts and ebooks, Google has changed the game, yet again. Below is a rundown of a few of the changes content marketers fear may be changing the rules forever.
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From
moz
Posted by Cyrus-Shepard
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When the Google search engine was first created at Stanford in the 1990s, no one imagined it would ever become the success it is today.
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Online search could be set to change forever as Google changes the focus of its results from popularity to factual accuracy.A white paper this month outlined the company’s vision for Knowledge Based Trust algorithms which would compare search terms against their 1.6 billion fact Knowledge Vault for accuracy.The Knowledge Vault is a machine-built database of facts – the web-crawling software robots (generally known as bots, or specifically in Google’s case, Googlebots) which Google sends out to i
Matthew Lee's curator insight,
March 25, 2015 7:57 AM
Although broadly defined, Google's new way of searching based on factual information rather than popularity may be a form of censorship. As the article explains, Google's automated bots will gain complete control over what is deemed factual and remove their current system of ranking by popularity. Popularity certainly has its problems, yet the issues that may be caused from an automated robot mis-reading may have larger issues when Google claims its information is a factual representation of a person or company.
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In a bold and welcome move to protect users, Google announced on Wednesday that they have started prioritizing sites offering HTTPS (HTTP over TLS) in their page ranking algorithm.
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As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes in oft-finicky search engines.
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Do Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 - primary focus on freshness Pos. 4-6 - primary focus on backlinks Pos. 7-10 - primary focus on social signals) Via Brian Yanish - MarketingHits.com
Monica S Mcfeeters's curator insight,
March 30, 2014 8:48 AM
Did you ever wonder how Google ranks it results? Here is some insight into how that happens.
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Google recently celebrated its 15th birthday. Without question, it’s the most successful teenager in history.
Shakira A. Ali's curator insight,
November 8, 2013 10:08 PM
Really??? First Facebook starts backing out of the original interface - with the Timeline changes, and ads, and so forth. And now Google??? Where is this leading us??
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From
moz
Posted by Aleyda Many companies that wish to market to international audiences make the mistake of simply translating their content and redirecting users, not realizing that their standard messages won't always resonate with other...
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