This post originally appeared on the Buffer blog. Do you have a “Hall of Fame” for your best pieces of content? I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance.

Marketing has gotten complex. But who says you have to be implementing every single marketing technique or social media platform?

Content is a powerful marketing asset. High-quality blog posts, videos and infographics are invaluable for helping companies connect with new leads and build brand authority.