Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
here, 10 trends that are shaping media consumption in traditional and emerging media markets. Via Dr. Susan Bainbridge 
Scoop.it!
Eric Schmidt has seen the future of magazines, and it's on the tablet. Schmidt may envision a future for magazines, but he doesn't see much of one for long-form content. He believes attention spans are getting shorter and shorter. "I don't think we'll go back to books," he said. "There's a tremendous amount of reading, but more ADD type of reading." Via Guillaume Decugis
Guillaume Decugis's curator insight,
October 29, 2013 12:05 PM
Google's Chairman is not the first one to make the connexion between the future of publishing and tablets but he also adds an insightful point for content curators and editors : the long form is gone and we're not going back to it, he believes. This trend is therefore not just a change of technology platform but also a change of format and reading habits where the ability to quickly add context in a short form will be key.
Guillaume Decugis's curator insight,
October 29, 2013 12:25 PM
Google's Chairman is not the first one to make the connexion between the future of publishing and tablets and we can wonder where we are on this trend. While the media have been quick to see the tablets save them, it was were not even mentioned as a posible usage in Steve Jobs' iPad keynote launch. And today, we keep seeing reports of disappointment on this category. Long time to cross the chasm?
Scoop.it!
We understand; it's been a busy week. Summer Fridays are starting, you had to put your AC unit back in the window, and you're ready to catch some rays.
|
Scoop.it!
Five Essential Elements of the Digital Workplace
Scoop.it!
Entrepreneurs are regularly engaging with customers through digital marketing applications. Corporate businesses' sites are enabling interactive information sharing, inter-operability, user-centred...
|
www.aanve.com