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Andy Birkitt's curator insight,
August 15, 2013 10:26 AM
There are two vital components to any successful blog. So where do you find them and how do you bring them back time and again? By providing engaging and relevant content.
Emilie Faffe's curator insight,
August 19, 2013 4:14 AM
Article en anglais.
Donnez à votre communauté ce qu'elle recherche et l'article sera largement diffusé.
1. Identifiez votre coeur de cible et rédigez "pour lui",
2. Choisissez les mots justes,
3. Donnez de la consistance à votre article,
4. Choisissez le bon titre, court et impactant,
5. Vérifiez la lisibilité du post,
6. Appliquer une des règles suivantes pour chaque post : - Proposer une solution à vos lecteurs, - Proposer une réponse à laquelle votre concurrence ne répond pas, - Proposer des best practice "how to do", - Encourager par des faits, - Apporter un retour d'expérience, - Suscitez la réflexion, le rire... - Apportez une réelle valeur ajoutée aux yeux des lecteurs.
7. Inspirez vos lecteurs avec du contenu authentic et de qualité.
Daryl Peterson's comment,
September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight,
September 26, 2013 10:16 PM
This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing: Promote Your Social Media Channels Always Link To Your Business’ Social Media Channels. Social Media Logos. Keep Your Social Media Pages Updated. Tell Me Why I Need To Scan A QR Codes. Add More Contact Information On Your Mailer. Use Google Plus To Make It Easier To Be Found. Find A Part-time Marketing Coach To Add To Your Team.
heeyeon yoon's curator insight,
September 29, 2014 7:45 PM
People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. There are some advice to social media advice for small business when using direct mail; |