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Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.
Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.
Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.
The study also found that news consumption on Facebook did not replace other news-consumption activities.
Find more insights from the study's findings at this infographic.
Via Lauren Moss, Shanika Journey
We all need to embrace this if we don't want to be left behind
I love these pompous graphics images. When you have to scroll, you know their are important. Consumer behavior has always been key. At least for the marketers.
Newspapers saw early social media as a threat. Now they need to be friends with monsters like Facebook. Content is king. Distribution is everything. If you are a newspaper. Probably consumer behavior (and consumtion particulary) should be on top of every newspaper agenda.
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Curated for you and free to share http://bit.ly/1f9UXDG .
Facebook doesn't replace our known News-Resources, but it's more and more becoming an additonal News-Ressource for us.