"I’m always amazed at how many startup founders describe their company with: “We have this really cool product with features like…” and then mention foosball tables, yoga rooms, and Chief Fun Officers. But when they start with: “Millions of people have a problem that we solve by…” I know they’re starting at the right place. There’s nothing wrong with startup perks, but they’ll be gone when the “cool product” becomes a solution that could never find a problem."