What is Alphabet, Google's new company? - BusinessInsider | The MarTech Digest | Scoop.it
Google just announced a major overhaul of its corporate structure. 

As part of the change, the company that used to be called Google is going to become a new holding company called Alphabet.

The URL for the new company is abc.xyz.

Shareholders will get one Alphabet share for every Google share they previously owned. The executives in charge of Alphabet will be the same execs in charge of Google today — CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat, and chief counsel David Drummond.

Alphabet includes the following entities:

A smaller company called Google, headed by CEO Sundar Pichai, that includes the company's core businesses. Those businesses: "search, ads, maps, apps, YouTube and Android and the related technical infrastructure."
Other businesses, "such as Calico, Nest, and Fiber, as well as its investing arms, such as Google Ventures and Google Capital, and incubator projects, such as Google X," which "will be managed separately from the Google business."


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