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Cross-industry interest in advanced and predictive analytics grew sharply in 2017, with business intelligence experts, business analysts, and statisticians/data scientists being the most prevalent early adopters. Reporting, dashboards, and advanced visualization are the highest priority initiatives. 
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Marteq's insight:
Put budget where your data-driven marketing is.
Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us. #MarTech #DigitalMarketing
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Anodot exited stealth today, introducing its real-time anomaly detection solution, which will disrupt the static nature of today’s Business Intelligence (BI) with patented machine learning algorithms for big data. Pinpointing performance issues and business opportunities in real time, Anodot enables its customers to increase operational efficiency and maximize revenue generation. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Digest... Before placing SFDC on your digital analytics vendor shortlist you should consider that the capability:
1-Is targeted at SFDCs existing marketing cloud customers. It is built more as "light weight" analytics capability providing BI pros the ability to natively ingest web and mobile data into their SFDC instances. 2-Will not replace existing enterprise systems. Salesforce claim it will “complement” existing enterprise digital analytics systems that do very much the same thing (i.e. collect, analyze and act on customer behavioral data) and more.
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Marteq's insight:
And that's a hold...
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These are the dynamics of the market that salesforce.com entered on October 13, 2014 with Wave, the Salesforce Analytics Cloud — a BI platform based on technology it acquired from EdgeSpring over a year ago. Out of the box, the newly announced Wave product boasts Agile Analytics directed at business users (with minimal support from technology pros), native, modern cloud architecture, clean intuiteve built for mobile user interface, seamless integration with salesforce.com CRM data, agile NoSQL DBMS, MPP architecture for big data scalability, and other 21st century features.
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Marteq's insight:
Wave is a BI product, but I think it's fair to say that SFDC's intent was not to tackle the BI marketplace. Guessing here: work back into the market by driving Wave through sales and marketing, then into the larger corporate domain.
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Some valuable and excellent data in this report. There's a non-client version so click through. Makes one wonder: how is it that BI and predictive is so important, yet marketers can't figure out how to fully utilize marketing automation?
From MarTech 101 to Advanced Techniques, marketingIO has you covered. Contact us. #MarTech #DigitalMarketing