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The MarTech Digest
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Prepare yourself for the seven stages of CMS hell and save your sanity:
Marteq's insight:
And DAM integration.
RYZZ: It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing 
Dynexcel's curator insight,
January 31, 2018 12:37 AM
A CMS gives you direct access to the content on your web site. A major advantage of using a CMS is that it requires almost ‘no technical skill to manage'. CMS based dynamic websites are database driven so they’re faster than static websites.
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Find and compare Content Management Systems. Free, interactive tool to quickly narrow your choices and contact multiple vendors.
Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
#MarTech #DigitalMarketing
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A CMS needs to enable marketers to provide personalised content that is engaging to audiences and potential customers, whilst also responding to their users’ wants and needs. As consumers are now interacting with brands across a range of different devices at varying times, cross-device and channel integration is fundamental but it can be tricky. Our 2016 report discovered that over half of marketers (51%) have difficulty reacting to new channels or devices, highlighting that it is not always simple to incorporate them into a CMS strategy.
Marteq's insight:
Should be a part of your stack, either best of breed or platform.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.
Marteq's insight:
For mid-size businesses, you'll probably settle for whatever CMS is included into your marketing automation platform. But it's not best of breed, and given that you can just copy/paste HTML into your MAP, you may want to consider a separate CMS to ease your burden.
Dynexcel's curator insight,
January 31, 2018 12:51 AM
you'll probably settle for whatever CMS is included into your marketing automation platform. But it's not best of breed, and given that you can just copy/paste HTML into your MAP, you may want to consider a separate CMS to ease your burden. #Dynexcel
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The right Content Management System (CMS) is a crucial business choice any company will make. Check out this infographic that studies the top 5 CMSs. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox: http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Six months ago, we began rethinking how we create web content. Advanced/ Excerpts... We need our CMS to provide content creation tools that: -- > Prioritize content without deprecating design. But unlike some of the snowfalling we've seen, we need something that helps us maintain a balance of design for attention. What you’re communicating is too important to be undermined by flash. You need a tool focused on supporting your thought leadership. -- > Offer a real return on your investment. That means they make creating and managing content easy and enjoyable enough that you’ll actually do it as regularly as you planned to. And that it will get easier over time. -- > Reduce template bloat, scale well, and provide stability.
We need modular content.
Rather than one open content area — in which you could put text and images using a WYSIWYG — or a template that has pre-determined text and media "buckets," modular content allows you to add any content — text or media — in blocks. It supports building pages ad-hoc, adding text and media as you need it in a variety of combinations. After you've stacked a bunch of these content blocks, you can re-sort them any way you like. It's basically content Legos.
___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Modular development makes perfect sense, and is the most useful for the non-designer. Not too dissimlar to the modular email templates available in MailChimp.
Scoop.it!
What if you could generate a CMS comparison that actually gave you the information you needed to eliminate the choices? Digest... The CMS Matrix: It's an incredibly nifty CMS comparison tool - but it's not just any tool. It has tons of information on each CMS, and my favorite thing about it is the conversation it stirs between marketing, IT, and the executives.
CMS Matrix is great because it(s):
Marteq's insight:
And it is great. Just click through and see how the comparisons are made. Sort by most compared as well.
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No doubt.
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