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9 Ways to Supercharge Your Email Click-Through Rates - CXL

9 Ways to Supercharge Your Email Click-Through Rates - CXL | The MarTech Digest | Scoop.it
From conversionxl.com - August 14, 2017 12:00 PM

"This guide gives you 9 tried and true strategies to improve clickthrough rates:

  • Increase The Number of Links
  • Leverage Your Preheaders
  • Segmentation
  • Make Your Wording Tidy
  • Take Advantage Of The P.S. Area
  • Ensure Your Subject Lines Are A Match With Your Calls To Action
  • One Topic Per Email
  • Brevity"
Marteq's insight:

Not. That. Hard.

 

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5 Digital Marketing Tactics to Boost Your Response Rates - Campaign Monitor

5 Digital Marketing Tactics to Boost Your Response Rates - Campaign Monitor | The MarTech Digest | Scoop.it
From www.campaignmonitor.com - January 26, 2017 10:50 AM
1. Use interactive content

2. Ask for feedback

3. Pose questions on Facebook

4. Host contests and giveaways

5. Personalize your emails
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If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Infographic: 11 amazing hacks that will boost your organic click-through rates

Infographic: 11 amazing hacks that will boost your organic click-through rates | The MarTech Digest | Scoop.it
From searchengineland.com - October 7, 2016 12:15 PM
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Marteq's insight:

Smart, just friggin' smart. All of our children need to grow up to be Larry Kim.

 

Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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The One-Way-Out Formula For Improving Email CTRs - GetResponse

The One-Way-Out Formula For Improving Email CTRs - GetResponse | The MarTech Digest | Scoop.it
From blog.getresponse.com - September 30, 2016 12:25 PM
The good news is – unless you’re a massive ecommerce retailer with uber-targeted product offers – you can demolish the average CTR of 3.75% by using the one-way-out formula.

Every email you send should have one goal. And everything inside your email – every link, button, or image – should compel subscribers relentlessly toward it: one landing page, one product, one upgrade, one consultation, one webinar… One way out.

Think about it like this: if you’re stuck in a room with only one exit and you want to go out, then that’s the door you’re going to take, whether or not it’s got a sign. How does this apply to email marketing? Easy, make your exit – your email’s one way out – unmissable by mixing and especially testing buttons and hyperlinked texts.
Marteq's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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5 Surprising Benefits of a Super-High CTR | WordStream

5 Surprising Benefits of a Super-High CTR | WordStream | The MarTech Digest | Scoop.it
From www.wordstream.com - September 27, 2016 9:00 AM
Here are five surprising benefits of having a remarkable, unicorn-worthy CTR across all your marketing channels.

1. Much Higher Ad Impression Share

2. Your Organic Search Positions Will Get A Boost

3. Your Conversion Rates Increase

4. Free Clicks From Social Ads

5. People Will Actually See Your Emails
Marteq's insight:

The world becomes your oyster...sorta.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land

5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land | The MarTech Digest | Scoop.it
From searchengineland.com - May 25, 2016 8:31 AM
What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers.

Getting links and creating great content would definitely be two of the more popular answers, and for good reason. After all, that’s what Google says are the two most important ranking factors.

But there’s one other factor you can — and should be — focusing on. It’s something that could double your traffic. Yet so many people are overlooking it.

Your organic click-through rate.
Marteq's insight:

There's way too much valuable guidance to summarize here: you really should CT to read.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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Why you NEED to raise organic CTR (and 4 ways to do it) | Search Engine Watch

Why you NEED to raise organic CTR (and 4 ways to do it) | Search Engine Watch | The MarTech Digest | Scoop.it
From searchenginewatch.com - May 15, 2016 6:51 PM
  • Optimize pages with low “organic Quality Scores.” Download all of your query data from the Google Search Console. Sort your data, figure out which of your pages have below average CTRs, and prioritize those. 
  • Combine your SEO keywords with emotional triggers to create irresistible headlines. Emotions like anger, disgust, affirmation, and fear are proven to increase click-through rates and conversion rates. If everyone who you want to beat already has crafted optimized title tags, then packing an emotional wallop will give you the edge you need and make your listing stand out.
  • Work to improve other user engagement metrics. Like click-through rate, we believe you need to have better-than-expected engagement metrics (e.g. time on site and bounce rate). This is a critical relevance signal! Google has enough data to know the expected conversion and engagement rates based on a variety of factors (e.g. industry, query, location, time of day, device type). 
  • Use social media ads and remarketing to increase search volume and CTR. Paid social ads and remarketing display ads can generate serious awareness and exposure for a reasonable cost (no more than $50 a day). If people aren’t familiar with your brand, bombard your target audience with Facebook and Twitter ads. People who are familiar with your brand are 2x more likely to click through and to convert!
Marteq's insight:

The "why" when you CT.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

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Improve Your Email Click-Through Rate With These 14 Simple Tweaks - Kissmetrics

Improve Your Email Click-Through Rate With These 14 Simple Tweaks - Kissmetrics | The MarTech Digest | Scoop.it
From blog.kissmetrics.com - August 16, 2015 11:39 AM

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

Marteq's insight:

You could almost refer to this as the bible for email marketing content. Click through for details.

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Three Ways Brain Science Can Skyrocket Your Conversion Rates - Profs

Three Ways Brain Science Can Skyrocket Your Conversion Rates - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - July 10, 2015 9:36 AM

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

Marteq's insight:

Excellent information, and you should test the concepts with your LPs.

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Julie Brain Lady Anderson's curator insight, October 19, 2015 3:03 PM

I always teach my clients this very thing. Be careful what your messaging, including the colors you use, are telling you customers. #brainladyjulie www.YourBestMindOnline.com
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How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test - Search Engine Watch

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test - Search Engine Watch | The MarTech Digest | Scoop.it
From searchenginewatch.com - June 30, 2015 9:01 PM
When it comes to AdWords advertising, ad copy variations are one of the most important elements to constantly be testing, especially as you only have two or three seconds to differentiate yourself from the competition. In a short amount of time you can double your click-through rate (CTR) with only a handful of ad copy tests.

As anyone who manages AdWords campaigns knows, any time you boost your CTR your Quality Score (QS) will go up, your cost per click (CPC) will go down and your overall campaign profit will increase as long as the landing page conversion rate remains the same.

One thing to always keep in mind is that you need to make sure your ad copy tests are scientifically accurate so that the results you get will provide a lasting benefit.

The good news is that I'm going to walk you through exactly how to conduct a scientific ad copy A/B test for AdWords and how to make sure your test results are statistically significant.


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

Marteq's insight:

It's a nice, step by step guide to improve your CTR from your PPC.

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The Best Tactics for Improving Email CTRs - Profs

The Best Tactics for Improving Email CTRs - Profs | The MarTech Digest | Scoop.it
From www.marketingprofs.com - June 9, 2015 8:39 PM

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

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[TABLE] Google Organic Click-Through Rates in 2014 - Moz

[TABLE] Google Organic Click-Through Rates in 2014 - Moz | The MarTech Digest | Scoop.it
From moz.com - October 1, 2014 7:23 PM

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Marteq's insight:

More data to help you justify your 2015 SEO spend, e.g., a 32% CTR from your SEO efforts projects to X contribution to your ROI.

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Benchmark Your Average Click Through Rates — Eloqua

Benchmark Your Average Click Through Rates — Eloqua | The MarTech Digest | Scoop.it
From blog.eloqua.com - June 12, 2013 6:44 AM
Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries.
Marteq's insight:

Given Eloqua as the source, you can assume that a good majority of the data comes from B2B marketing efforts. Great data!


  • See the article at blog.eloqua.com
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