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Dun & Bradstreet, a provider of commercial data, analytics and insights for businesses, has announced the launch of D&B Optimizer for Salesforce. The solution is designed to natively integrate Dun & Bradstreet data and data services into the Salesforce platform. 
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B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said.
Marteq's insight:
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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Digest... Dun & Bradstreet, a provider of data and analytics services, has purchased NetProspex, a provider of B2B marketing data management services, for $125 million.
The pairing of NetProspex’s data services platform and its approach to measuring data quality with Dun & Bradstreet’s global commercial database positions B2B marketers to gain deeper insights into their target audiences, The move aims to provide a single source to help B2B marketers identify, analyze and prioritize opportunities.
NetProspex will continue to operate out of its headquarters located in Massachusetts and its employees are now part of Dunn & Bradstreet. The company’s CEO Michael Bird will become the general manager of the rebranded “Dun & Bradstreet NetProspex” and will report to Josh Peirez, COO of Dun & Bradstreet.
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Marteq's insight:
D&B just jumped to the head of the class. At $125MM, that's a great deal.
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Basic/ Digest... Popular customer relationship management (CRM) vendor SugarCRM is enlarging its data offering today by announcing integrated business data from Dun & Bradstreet (D&B).
D&B data had previously been available as an outside source to the software, in addition to such sources as LinkedIn, HootSuite, and in-house ERP systems.
This new D&B partnership is intended to provide access to data via searching instead of manual entry. Users can search in SugarCRM for, say, new prospects, click to add lists of competitors or corporate family members, or search for departmental contacts and add them with a click. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Just a bit behind the times, as the world is starting to shift to DMPs.
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It's these types of updates that are critically important for ABM.
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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing