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Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. The criteria can be designed in almost any way imaginable: website behavior, actions, stage of the buying process, content interests, etc.

 

The technology to make this a reality is already available. Companies such as Marketo, HubSpot, and Pardot have been using the power of dynamic content and their platforms to drive one-to-one customization based upon collected and observed information from website visitors.

 

By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests. You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.), as well as additional information provided, including page views or social network cues such as "Likes" or "Favorites".

 

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