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The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework
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Most B2B decision-makers expect e-commerce to drive growth. Check out why they think so, including the value of B2B e-commerce for customers and effective e-commerce tactics.
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Does your e-commerce website provide the best possible experience for visitors? Check out today's infographic to see 72 site sections and features to consider when creating or updating your site.
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User experience design
Front-end development
Backend development
Data analysis
Digital marketer
Hosting
Technology architect
Project manager
Tester
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"Today’s midsize B2B firms are looking for data-driven, enterprise-quality commerce technology at a small-business price that supports: - Full-spectrum selling. B2B customers today interchangeably use both self-serve and full-service buying options. Midmarket B2B sellers must operate solutions that meet the idiosyncratic needs of business customers who often prefer to buy without talking to sales reps, but who also may consult with sales reps for more complex and involved purchases.
- Personalized digital commerce experiences. Personalization is as critical for midmarket B2B companies as it is for enterprise B2B companies. Commerce suites personalize the buying experience for midmarket B2B customers by controlling the front-end experience or by managing the customer data that fuels personalization.
- Agility and fast time-to-market. Customers need agility and faster TTM from their platforms, which means that years-long implementations and heavy-IT-footprint solutions are becoming obsolete. Midmarket B2B companies now insist that their commerce solutions have cloud-based, service-oriented architectures that operate in a more modern and modular environment."
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E-commerce SEO doesn't have to be complicated or time-consuming. Follow this step-by-step guide for smart tips on making the most of e-commerce SEO in no time!
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Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers....read more
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This 17-step SEO guide will help you to optimize your product pages for e-commerce. Check out this infographic guide to make sure all the elements of your e-commerce product pages are in place.
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- A sense of “transform or die” creates a rush to implement without proper communication.
- Attempts to use e-commerce solutions primarily built for B2C to power vastly different B2B commerce processes.
- Enterprise applications are often ill-equipped to provide the right B2B digital experience.
- Finally, we’re seeing a rise in e-commerce environments that contain a mashup of individual applications as B2B companies try to solve specific needs one by one.
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- Design
- User Experience
- Information
- SEO
- Curation
- Scalability
- Integration
- Logistics
- Social Media
- Value
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1. Enrich the commercial process. By expanding upon the traditional shopping cart approach, B2B ecommerce solutions consider speed and quality throughout the end-to-end commercial process, allowing businesses to reduce the amount of time spent on menial tasks, and offer customers information in a more convenient and comprehensive way.
2. Enable interactions first; transactions second. Enabling an interaction produces value that enabling a transaction cannot. Identifying the right product specifications and commercial components for a customer, for instance, requires consultation beyond what’s found in a standard FAQ section or within user reviews.
3. Reducing complexity is more important than gathering information. When it comes to making a decision between collecting data about customers and keeping it simple for them, B2B businesses must choose in favor of keeping simplicity first and gathering information second. This decision manifests in the real world often when it comes to offering customers and prospects gated content in exchange for contact information.
4. Differentiate by providing information resources to partners and customers. Many B2B businesses have the opportunity to deliver more value by providing more information such as maintenance and service records, contract and correspondence history, information about customer installations, product roadmaps, and lead time.
5. Evolve your offering to engage the market in ways you previously could not. In a B2B setting, similar benefits can be achieved by making a simple portion of the overall offering available as a “starter” or “entry level offer” for prospective customers. Current customers may value an option of buying simple product extensions or contract renewals online. The efficiency of these simple on line transactions is a benefit to both the B2B business and to its customers.
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Get data-backed ecommerce guidelines you can implement right away to increase revenue.
If you’re wondering what works best right now in ecommerce, you’re in luck. We just launched a comprehensive guide (247 guidelines) on ecommerce best practices, all derived from user testing and custom research.
If you’re under 1000 purchases a month and can’t run your own A/B testing program yet, you can use this report as a list of action items.
If you want to be competitive in 2017 and beyond, you should be at least as good as these guidelines.
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- The Home Page & Beyond
- Products, Hierarchy & Descriptions
- User Experience (UX)
- The Checkout Process
- Fulfillment
- After the Sale
- If You Build It, Will They Come?
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From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
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Here are eight solid reasons your ecommerce business needs marketing automation:
- Easier to personalize marketing campaigns
- Easier customer targeting across multiple channels
- Improved lead generation and conversion
- Better opportunity for cross-selling and upselling
- Management of cart abandonment
- Improved post-transaction marketing
- Improved analytics
- It’s a time-saver
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Salesforce.com Inc. on Tuesday introduced a new e-commerce service based on its $2.8 billion acquisition of Demandware Inc. in July. The Salesforce Commerce Cloud is intended to help customers set up online storefronts and in-store tablets and kiosks, adding commerce functions to the company’s portfolio of software delivered as a service over the internet.
Salesforce will need to adapt Demandware’s software to accommodate sales from one business to another, said Gene Alvarez, managing vice president at Gartner. For instance, the new service will need to tie in to corporate procurement and purchase order systems, he said. It doesn't yet have these features.
By 2020, the U.S. business-to-business digital commerce market is expected to top $1.1 trillion from $780 billion in 2015, a compound annual growth rate of 7.7%, according to Forrester Research.
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One of the scariest and most necessary changes a growing eCommerce company experiences is the dreaded replatform and the subsequent migration. You know, transferring all of your products and existing information from your old eCommerce platform to a new solution.
The key to a successful replatforming is understanding it is a layered process. Each layer deserves your full attention, consideration, and preparation. Hiring an eCommerce development firm is a big decision. The new build or replatforming project won’t come without its bumps in the road. But the more prepared you are as a client, the more you can help keep the project development path smooth all the way through the new build or replatforming project.
This guide is all you need to help you prepare for making the switch as painless as possible.
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- 2015 worldwide spending on digital commerce platform software reached approximately $4.7B, attaining 15% year-over-year increase according to Gartner.
- Gartner estimates that the digital commerce platform market will grow at a Compound Annual Growth Rate (CAGR) of over 15% from 2015 through 2020, including revenue from SaaS, licenses, and maintenance.
- Gartner predicts that by 2018, 40% of B2B digital commerce sites will use price optimization algorithms and configure, price, quote (CPQ) tools to calculate and deliver product pricing dynamically.
- Forrester estimates that B2B e-Commerce will top $1.1 trillion and account for 12.1% of all B2B sales in the US by 2020.
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The new Lightning Bolt offering from Salesforce launched last week provides marketers with a framework on the Salesforce platform that gives them the ability to deploy personalized customer experiences across devices, and a Bolt solution from CloudCraze will focus on B2B commerce.
Salesforce Lightning Bolt allows marketers to create new communities, portals and customer-facing websites that integrate directly with the Salesforce CRM. A new Lightning Bolt-specific category on the Salesforce AppExchange will allow thousands of partners in the Salesforce ecosystem to develop, market and sell Salesforce Bolt solutions.
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Most organizations are still figuring out the basics of strategy and development
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E-commerce platform SalesOptimize announced the launch of its B2B sales lead generation search engine for companies selling their products or services to e-commerce merchants.
The solution’s web-crawler technology is designed to gather data on more than 1.7 million global Internet retailers across 20 countries. The data supplied by the service can include contact details of key executives, an estimated merchant size and details of the payment platform and shipping service.
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What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing