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"Here are the general guidelines:
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Marteq's insight:
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1) CircleCount
Marteq's insight:
In case you're still using G+.
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So the question, should marketers and brands continue to spend time and effort sharing content to, and being active on Google+? Or should they focus on other channels such as Facebook, Twitter, and This? The answer is yes, yes to Google+. It still has 20 million unique MAU, which isn’t to be sniffed at, but there are many reasons why you should keep Google+ part of your plans.
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Marteq's insight:
In a word...no.
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Marteq's insight:
Not gone, but reconfigured.
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Since we last posted, we’ve spent a lot of time listening to what people using Google+ had to say. There were two features they kept coming back to: Communities, which now average 1.2 million new joins per day, and Collections, which launched just five months ago and is growing even faster. Whether it’s the Nonfiction Addiction Community, where people can be found discussing the best in Crime or Travel storytelling, or the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, these are the places on Google+ where people around the world are spending their time discovering and sharing things they love.
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Marteq's insight:
Don't jump in right away. Rather, sniff around. The whole notion of a robust Community feature sounds appealing.
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"“Where it shines today, it’s actually pretty amazing. Topics like astrophotography, British dragonflies, crochet, Disc Golf Pro Tips, Earthquakes. The topics of conversation span from niche to broad.” Product Director at Google, Luke Wroblewski tells me. Communities were first introduced in 2012 in hopes to cancel out the need for discussion groups…including Google’s own Groups product. It succeeded. Collections are a bit newer, having been introduced earlier this year. It has also been successful and dovetailed with the Communities product nicely.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Hold off for now.
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That being said, it’s possible that the refocus on Google+ and its new features will be the dawn of a new era for the network and its users. A post on Slate puts a positive spin on the change: marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control.
Marteq's insight:
G+ demise may not be permanent, but you don't want to dedicate resources until it proves itself.
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Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.
Marteq's insight:
So sad...
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This scoop comes to you compliments of ineomarketing.com.
Marteq's insight:
It has become a product in search of a market. By this time, we should all have placed G+ on the backburner.
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Digest... Arguments people make against Google+ 1. Google+ is not a Facebook killer 2. Google+ is a ghost town 3. Author photos and Authorship are gone 4. Hangouts are now unbundled 5. Will photo capabilities become unbundled, too?
Arguments people make for Google+ 6. Google+ is Google 7. New features keep on coming 8. The Google+ team is growing 9. Having hundreds of millions of active user profiles is gold 10. Personalization is a big deal
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Marteq's insight:
On the heels of yesterday's "Google+ is Dead" article. #2 is the most damning of them all.
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Marteq's insight:
The study was conducted by Edward Morbius. It is pretty damning. I can no longer recommend G+ to clients, rather, I have them focus on LI and SlideShare, with T advertising.
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With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Sales Renewal's curator insight,
December 19, 2014 9:39 AM
G+ is the too often overlooked social network, especially for B2B businesses. This post and infographic is a good place to start.
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Now Google+ has caught up to its social media rivals by giving users the ability to pin posts to the top of their pages and profiles. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
Catching up with FB and T. FYI.
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This infographic will guide you towards the basics of Google Plus for business, optimizing your profile and more. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
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Digest... Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints. Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web.
#1: Claim a Custom URL Google+ now offers easy-to-remember custom URLs (plus.google.com/+username) so it’s much easier to find and connect with others and promote your content. Custom URLs are available for both Google+ profiles and pages and are very easy to set up.
#2: Optimize for Search Whether you’re looking at your profile or your page, I suggest you start with the About section—tagline, introduction, contact information, links, etc. Link to your website(s) and profiles, pages and channels on other social networks—make it as easy as possible for people to learn more about your business. Don’t forget to include these links on your personal profile as well.
#3: Leverage Personal Audiences When you optimize both your personal profile and page, you can use them together to cross-promote and amplify your industry content—whether that content is your own blog post or other related news you’ve found throughout the web.
___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Just don't kill your peeps with company stuff.
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Marteq's insight:
There are other tips (or hacks!), but this one is the most relevant.
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Digest... #1: Foster Relationships Before You Broadcast: You’ll want to make sure your hangout subject is something of interest to your audience. An easy way to do this is to find and talk with the right people to estimate their interest in what you have to say. #2: Team Up With Influencers #3: Get Your Creative in Order: Have a number of images and at least one teaser video you can use in promotional posts on Facebook, Google+, LinkedIn and Twitter. #4: Spread the Word: If you haven’t been very active on Google+ up to this point, now’s the perfect time to start! Enhance your Google+ presence by making sure your posts are optimized for engagement.
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Marteq's insight:
The basics. Blocking and tackling.
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Marteq's insight:
Tremendous information!
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This infographic will serve as a guide for perfecting your social media profiles on all the major networks: Facebook, Twitter, Google+, Pinterest, LinkedIn, and Instagram. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Henrik Safegaard - Cloneartist's curator insight,
August 19, 2014 3:43 AM
"These days, your social profile is like your second face. It’s the identity tag for everything you do and everyone you encounter in the online world. Whether you’re trying to run a business, plan an event, promote a passion project, or just make friends, a finely-tuned social profile is the cornerstone of this endeavor."
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![The Complete Guide to Google+ for B2B Marketing [Infographic] - Webbiquity | The MarTech Digest | Scoop.it](https://img.scoop.it/-5rbU4SK1QWy_1uQmVrvD_L6dadsvGA8m9WNoVsbzkY=)
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Digest... Let’s explore some ways how Google+ can be used to improve online visibility, branding, and content marketing campaigns.
1. Boost Your YouTube Channel Each of your Google+ Hangouts can be saved to your YouTube channel, allowing you to effortlessly build your video library. Even better is a new feature that allows Hangouts to be streamed live to YouTube, which can open up the possibility for reaching a wider audience.
2. Involve Others One way to bring even more people to your Hangouts is to host Q&A sessions. These bring your audience together and provide personal interaction, making them feel closer to your brand, which also helps to humanize your brand. They’ll also be more likely to share the video link with their own social media audiences, resulting in increased reach for each of your Hangout sessions.
3. Establish Yourself As A Thought Leader Demonstrating expertise in your field is invaluable to building and differentiating your brand. You should have a unique value proposition or perspective from which to add value through your publications. When hosting a webinar through Google+ Hangouts, you can spend the weeks leading up to the event promoting it. This provides a great opportunity to create content like press releases, articles, social media promotions, and newsletters that tie into the upcoming webinar and encourage registrations. As you begin to generate buzz for your upcoming event, your business will enjoy increased exposure, attracting and building your audience.
4. Promote Your Hangouts Whether you have an upcoming webinar or you just want people to join you for an occasional conversation, promote your Hangouts through social media, your blog, and email newsletters. A great way to build an audience for your Google+ content is to announce a regular Hangouts series that you promote through these channels. Give it an interesting name tied to a day of the week, and host them regularly. It doesn’t have to be every week, but choose a consistent date your audience can remember, such as the first Monday of each month.
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Marteq's insight:
It's a 101 kinda day.
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Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page. #1: Share Page Content From Your Profile #2: Use Hashtags #3: Follow Memes and Trending Topics #4: Get on What’s Hot and Recommended #5: Ask for Follows #6: Circle Other Profiles and Pages #7: Add a Google+ Badge to Your Website #8: Be Personable #9: Share Content in Communities #10: Attend Google+ Events #11: Use +Post Ads
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Marteq's insight:
Very straightforward and helpful. And SME.com would know.
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Digest... Google+ offers important networking opportunities that set the stage for future partnerships. In this article I’ll share five ways to cultivate Google+ relationships.
#1: Identify Industry Influencers Fast I truly love to use NOD3x with my Google+ account. NOD3x is Ripples on steroids with a magnifying glass. It brings you right to the doorstep of people you want to meet.
#2: Find Hidden Engagement Opportunities While that new circle helps you keep up with the people who interacted obviously with your content (e.g., you can see they left a comment or mentioned you in a share), there may be other people and interactions you can’t see. Google Ripples helps you find those interactions.
#3: Validate Expertise With Helpful Tips Relationship marketing should be your top priority on Google+. Do what you can to help others succeed. Promotion of anything—even self-promotion—is an ongoing task. Constant and blatant self-promotion, though, is a bad idea. Be subtler than that and come up with a commenting strategy to engage with other people’s Google+ posts.
#4: Engage Like-Minded People It’s easiest to start building your relationships with people you already know, but not in the way you may think. Look at your current friends and followers and see whom they’re connected with. Those friend-of-a-friend connections are very likely to be relevant to you—you already have something in common (your friend).
#5: Focus on Visibility to Connect The mistake some people make is not taking the time to cultivate a relationship before they start asking for something. First contact has to be handled more delicately than that. Listen to the people you want to connect with. Help them become familiar with you by consistently giving +1s, resharing their content (don’t forget to plus mention them!) and being active in their comment section.
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Marteq's insight:
Very practical guide with concrete steps for you to take. Click through for details!
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Pretty much what you would expect.
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