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If you’re blogging on WordPress and looking for an easy way to move your blog content higher up in search engine results pages (SERPs), schema is a great way to do it. Schema is a markup language that you can use to highlight important information about your content — information that will be indexed by search engines used to determine its ranking. It was created by the four major search engines — Google, Microsoft, Yandex, and Yahoo — in an effort to help them present better results for searchers’ queries. And if schema is something those four are looking for, it’s something worth having in your content marketing arsenal.
Google created its Structured Data Markup Helper and Structured Data Testing Tool to help make the schema markup process easier — and make sure the search engines will read it correctly.
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This is a hands-on, step-by-step article on exactly what you need to do to capitalize on schema using Google's Markup Helper. Pass on to your marketing operations team or tech team.