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LTV. Lifetime value. It’s one of my favorite topics and I had the opportunity to get a pulse on how many enterprise marketers measure and actively use LTV during one of my talks at the Gartner Digital Marketing Conference. Why I love LTV? (And why I think you should too.) Mostly, I love LTV because…
Has never really played a role in the B2B world, and doubtful it would if one is truly practicing customer experience.
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