LinkedIn recently launched a free reporting tool that sheds new light on the LinkedIn members who visit your website. Here's how to use it.

Seven months after introducing lead generation forms to sponsored posts, LinkedIn is adding support for the data collection tool to Sponsored InMails, creating an opportunity to target users of the professional social network both publicly in the news feed and privately via message. Marketers will be able to curate qualified leads and contact information easily, thanks to a button that prospects click in an ad, message, or post.

With Sponsored InMails, marketers are able to run personalized one-on-one messages to LinkedIn users as before, but while previously there was a noticeable drop-off among prospects in the last step where they’d provide their information, with lead generation forms, it’s easier to collect. LinkedIn said that marketers will be able to collect quality data like someone’s name, email address, job title, company name, and other select fields from their public profile.

One of the newest features to be added are custom questions. Within a sponsored post or InMail, marketers are able to not only use the default fields LinkedIn provides, but add their own, like multiple-choice, free-form fields, or a mixture of the two.

#1: Set Up LinkedIn Website Demographics

#2: View Your Website Visitor Data

#3: Retarget Website Visitors With LinkedIn Ads

Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use LinkedIn profiles, video, ads, analysis, and more for business.

You might have heard about LinkedIn Matched Audiences. That's an all-encompassing expression that refers to the various types of LinkedIn remarketing.

In this article, we'll just cover the option that enables you to show your LinkedIn ads only to people who've visited your website. That way, you can get a "second chance" at potential customers you've found with content marketing.

We are announcing a plan to integrate Sales Navigator and LinkedIn Campaign Manager so that marketers can precisely target the accounts and leads their sales team is pursuing.

Marketers will see two new ad groups appear in LinkedIn Campaign Manager -- Sales Navigator Leads and Sales Navigator Accounts. The marketer will still control creative, budget and when the campaigns will go live. But now, they will have the ability to market directly to the leads and/or companies their sales reps are pursuing on LinkedIn, and even use lookalike modeling to find new audiences who behave like their current prospects and customers. In the future, this targeting will get even more precise, allowing marketers on LinkedIn to target any list that their sales team is pursuing. And since these two systems are constantly connected, these lists will update every day.   

Sales reps will also be able to see how prospects are interacting with Marketing campaigns from within Sales Navigator. Reps will receive alerts when any of their saved accounts have engaged with their company’s sponsored content on LinkedIn. These buyer intent signals are the first of many we plan on adding to Sales Navigator.

We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the first six months of 2017, while the average CPC increased from $6.03 to $6.50.

LinkedIn Ads CPM increased by 15% since January 2017.
The average CPC on LinkedIn ads increased by 8% since January 2017.
The average CTR remained flat month-over-month with little variance.

LinkedIn ads can help B2B marketers get their messages in front of the right audiences. This infographic explains how to target your LinkedIn ads to reach the right people at the right time.

Last year, Microsoft bought LinkedIn for $26.2 billion, but even though the acquisition has long closed, Microsoft hasn’t yet done much with all of the data it gets from the social network. At its Ignite conference in Orlando, Florida, the company announced some first steps in integrating LinkedIn’s social graph with its Office products.

Now don’t get too excited yet. What we’re talking about here is the integration of LinkedIn data with Office 365 profile cards. So assuming you don’t know much about your professional contacts and colleagues yet, you can now see more information about them right in Office 365 without having to go to their LinkedIn profiles (and potentially showing up as that one person who looked at their LinkedIn profile that week, which will surely trigger yet another LinkedIn email for them).

Professionals prefer content on LinkedIn that is both educational/informative and relevant to their specific interests, according to this study. See how LinkedIn members engage with content.

Marketers now have a lot more avenues to target potential customers. At the forefront of that is social media. And if we’re talking about the highest-quality leads, LinkedIn is the clear winner. It’s a bit shocking, I know. You expect a giant like Facebook to be leading the pack. Not in this case. More than 80% of B2B leads sourced from social media come from LinkedIn.

1) Make your titles between 40 and 49 characters long

2) Make your posts on LinkedIn visual! Add 8 images.

3) Don’t add videos or other multimedia assets to your posts

4) Use "How-to" and List-Style Headline: Don’t write Question Posts.  Do write How posts. Do write List posts.

5) Divide your post into 5 headings in order to attract the greatest number of post views.

6) People like to read long-form content on LinkedIn—1,900 to 2,000 words long

7) Don’t get your audience all fired up

8) Make your content readable for an 11-year-old

9) Promote your LinkedIn publisher post on other social networks!

10) LinkedIn likes get you views, shares, and comments

Bonus Tip (#11): Publish your LinkedIn posts on Thursday

To attract more viewers, he used several strategies:

He only puts non-native links in the first comment rather than the status because LinkedIn penalizes the reach of posts containing links.
He connects with his fans on other platforms, including Facebook and Instagram because marketing is platform agnostic.
He writes using one or two sentences per paragraph to optimize for mobile.
He avoids images because they reduce reach.

Your Company Page is the perfect place to build brand awareness, establish your company as a thought leader, engage your employees and prospects, publish and share content and drive high-quality leads.

Download your Company Pages Playbook to uncover:
• The basics of setting up a LinkedIn Company Page
• Tips for publishing compelling updates
• How to navigate your analytics dashboard
• What content gets the most engagement
• How our team built an engaged audience on our LinkedIn Marketing Solutions Showcase Page

Google has announced a tool that will let small to medium businesses recruit more quality candidates efficiently. ‘Hire‘ is not to be confused with ‘Google for Jobs’ which Google announced last month which helps people find jobs via search easier. Instead ‘Hire’ works directly with Google’s G Suite (Gmail). 

‘Hire’ is a smart play by Google. Not only will the tool get more small businesses using G-suite (a direct competitor to Microsoft’s Office) but it also makes the whole Google product set more alluring to those wavering. LinkedIn looks almost clunky next to Hire and isn’t half as friendly as Google to small and medium sized businesses looking to save time and money. While clearly belonging to Google, small businesses get a sense of ownership they are unlikely to get with LinkedIn. 

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• Text ads are the simplest ads on LinkedIn. They consist of a short bit of text and, optionally, a small image. They display on the top or right side of users’ screens.
• Display ads are standard visual ads that show up on the right side of LinkedIn’s main content.
• Dynamic ads display in the same spot as display ads, but use information from a user’s profile to personalize the ad to them. For example, it might tell them a connection of theirs joined a specific group or followed a certain company.
• Sponsored content displays natively in users’ regular feeds. Businesses can use it to promote content they post on their LinkedIn profiles or elsewhere online.
• Sponsored InMail takes personalized advertising one step further. It allows marketers to send personalized messages on LinkedIn to specific users. InMail arrives when the user is online and active in order to increase open rates."