Mobile campaign creation adds an email development tool to MailChimp’s mobile applications for marketing automation, available on both iOS and Android. The marketing company has streamlined the campaign development process in its mobile apps to make it easier for MailChimp users to create and send email marketing campaigns while on the go.  

MailChimp has provided a series of intent-based email templates that marketers can use to develop their campaigns, and the company helps guide marketers by providing recommendations for what types of content should be included in any given campaign. Users can easily include visuals in the email campaign, such as their company’s logo and product imagery, all from their smartphone.

1. Google Analytics for tracking the results of your campaigns

2. Power BI for analyzing and reporting business trends

3. Instapage for gathering leads from your landing pages

4. Privy for growing your email list

5. WordPress for leveraging your CMS

While most marketers in the B2B space work with larger platforms that already include automation, the democratization of email automation tools could have profound effect on the practice of email marketing as a whole.

B2B marketers may lead the way in innovative practices to build customer base, engagement, and targeting, but small-to-medium businesses really comprise the mainstream. As more marketers become familiar with automation, more people will use it. This, in turn, increases the prevalence of segmented and personalized campaigns and drives more product innovation in the space. Instead of just offering automation, email marketing tools will need to grow more powerful and easier-to-use to compete.

The proliferation of automation will also mean more marketers plan out detailed email strategies in advance.

Drum roll, please…

We’re excited to announce that our powerful marketing automation features are now free for all MailChimp users! No matter what type of plan you’re on—Forever Free, Monthly, Pro, or Pay As You Go—you can now send personalized automations at no extra cost.

"In case you have chosen a standard template, the editing options are limited as you have access only to the standard editor. It has a set of modules that you can use but then building as per your design using those modules makes it difficult.

The advantage Mailchimp editor has is that you upload your own hand coded template. The HTML here is overwritten by MailChimp template language, and this helps in converting the HTML email template into MailChimp editable template allowing you to make edits directly in their editor without touching the code.

It’s best to choose a custom template if you are looking to refurbish it as per your requisite. Sending the same or just slightly different design every time you plan a campaign, can make your emails look monotonous. The custom editor not only helps you create an almost new look and layout on your own but also eliminates the cost incurred for an entire redesign and coding. This in-turn increases the campaign ROI."

No email marketing solution will have everything, but when you compare Campaign Monitor vs. MailChimp side by side, MailChimp seems to offer more in the way of customization and analytics. Marketers who already use campaign analytics and segment their customer lists in another platform, on the other hand, will find Campaign Monitor a solid choice with a pleasant user experience. 

Here’s where we get to the practical part – setting up your workflow within MailChimp.

It’s also worth noting that you may be able to do this within some other tools, but I’ve found MailChimp to work particularly well without having to spend hundreds every month.

In this article we’ll use the information we can derive from the structure of the data coming from Mailchimp, to craft new variables or features that hopefully will help us optimize our marketing campaigns. We will attempt to achieve the following:

• Figure out a way of identifying the gender of our user
• Segment the e-mails of our users in different categories, for example if an e-mails address is personal or a business address.
• Segment the events of our recipients into different periods of the day.