1. Create irresistible snippets
2. Mimic the pros
3. Rethink how content uses keywords (seriously, stop procrastinating)
4. Write conversationally
5. Decode ranking factor priorities for your industry

3 Gs: Gather, Group, Generate

I've taken to calling this approach to keyword research the 3 Gs, and it goes likes this:

• Gather keywords
• Group keywords into clusters
• Generate exemplars

Another way to think of this process is that we're grouping keywords into concepts, and then converting each concept back into a representative keyword/phrase: Keyword --> Concept --> Keyword*. The result is a specific search phrase to target, but that phrase represents potentially dozens or hundreds of similar keywords.