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In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies.
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The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment. This highlights the strength of an industry which has seen some major acquisitions in the last year, but is still experiencing an influx of start-ups due to sustained investment and interest.
The article provides a nice overview of the SMMS market, including a review of measurement challenges. Although the report (available for a fee) covers the details behind each SMMS provider, you can still read a summary from this article.